This title offers a unique perspective showing why business is better equipped to eradicate world poverty than nonprofits or governments.

Table of Contents

• Preface
• Introduction: Eight Keys to Ending Poverty
• PART ONE: Only Business Can End Poverty
• Preface
• 1 “The Poor Are Very Different from You and Me”
• 2 What Is Poverty?
• 3 What Can Government and Philanthropy Do?
• 4 Why Business Is Best Equipped to Fight Global Poverty
• PART TWO: Zero-Based Design and the Bottom Billions
• Preface
• 5 What to Do Before You Launch Your Business
• 6 The Ruthless Pursuit of Affordability
• 7 Zero-Based Design in Practice: Low-Cost Drip Irrigation
• 8 Design for the Market
• 9 Zero-Based Design in Practice: A Cautionary Tale
• 10 Design for Scale
• 11 Zero-Based Design in Practice: Safe Drinking Water for Small Villages
• 12 Design for Delivery the Last 500 Feet
• 13 Building a Mission-Driven Global Business
• PART THREE: Opportunities Abound
• Preface
• 14 It's Your Turn Now
• Resources: Takeaways
• Resources: What We Say to Critics
• Acknowledgments
• About the Authors
• Discussion Guide