This accessible and readable book will appeal to both students and general readers, giving a fascinating introduction to Risk - what it means and what matters most about it.

Table of Contents

• About the authors
• Foreword
• Acknowledgements
• 1 What is risk?
• 2 Understanding our propensity for risk-taking
• 3 Are we becoming a risk-averse society?
• 4 Risk in the business world
• 5 Risk management
• 6 Risk and the future
• 100 ideas
• Notes and references