Despite its often mismanaged economy, Africa remains the third largest continent in land mass and population. It continues to offer unexploited business opportunities for entrepreneurs, global corporations, and institutions. Emerging Business Opportunities in Africa: Market Entry, Competitive Strategy, and the Promotion of Foreign Direct Investments presents the basic business modeling for developing appropriate strategies in exploiting these business opportunities in the emerging economy in Africa. This book offers insight into the challenges and successes aiming to encourage researchers and students of business in creating a value for doing business in Africa.

Table of Contents

• Foreword
• Preface
• Introduction
• Acknowledgment
• Chapter 1: Africa
• Chapter 2: The Perspectives of African History
• Chapter 3: Africa in the Global Economy
• Chapter 4: The Rising and Compelling Imperatives to do Business in Africa
• Chapter 5: The African Regional Integration and Trading Blocs
• Chapter 6: Doing Business in Africa and African Business Opportunities
• Chapter 7: A Strategic Model for Entering African Markets
• Chapter 8: A Model for Doing Business in Africa
• Chapter 9: Challenges of Doing Business in Africa
• Chapter 10: Overcoming the Challenges of Doing Business in Africa
• Chapter 11: Summary and Conclusion
• Compilation of References
• About the Author