Editor: Heath, Robert L.
Publication Year: 2013
Publisher: SAGE Publications
Single-User Purchase Price:
Unlimited-User Purchase Price: $703.50
Category: Business, Finance & Economics - Marketing
Image Count: 15
Book Status: Available
This Encyclopedia serves as the sole reference source for any library serving patrons in business, communication, and journalism as it explores the evolution of the field with examples describing the events, changing practices, and key figures who developed and expanded the profession.