This book expertly guides you through the principles of running a successful business. Crammed with practical advice from assessing pro s and cons, to motivating yourself and adopting effective practices, it will prove invaluable as you tackle one of the biggest adventures of your life.

Table of Contents

• Acknowledgements
• Preface
• Meet the author
• Only got a minute?
• Only got five minutes?
• Introduction
• 1 Where do I start?
• 2 The right tools for the job
• 3 Getting the money right
• 4 How to communicate effectively
• 5 Taming the telephone
• 6 Understanding time
• 7 How to conduct yourself
• 8 Meetings can be fun
• 9 Staying sane and relentlessly enthusiastic
• 10 You are not alone
• 11 How looking back helps you to look forward
• Taking it further