The AMA Handbook of Public Relations

Editor/Author Dilenschneider, Robert L.
Publication Year: 2010
Publisher: AMACOM, Publishing Division of the American Management Association

Price: Core Collection Only This title is available on our Core subscription collections and is not available for individual purchase.
ISBN: 978-0-81-441525-2
Category: Business, Finance & Economics - Marketing
Book Status: Available
Table of Contents

The AMA Handbook of Public Relations is written to help professionals merge their traditional and Web-based campaigns while protecting their clients, companies, and themselves against harmful attention.

This book is found in the following Credo Collections:

Foreword by Maria Bartiromo
Acknowledgments
Introduction
SECTION ONE PREREQUISITES FOR DIGITAL COMMUNICATIONS
Preface
1 Websites
2 Blogs and Microblogs
3 Monitoring the Internet
4 Measurement—Why, What, How
5 Internet Risks and Security
SECTION TWO REACHING OUT
Preface
6 Media Relations
7 Trade Media
8 Organizational Communications
9 Rumor Management
10 Crisis Communications
SECTION THREE THE BROADER PR SPECTRUM
Preface
11 Government Relations
12 Travel and Tourism
13 Investor Relations
14 The Annual Report
SECTION FOUR MAKING IT HAPPEN
Preface
15 Speeches as Unique Signatures
16 Composing Presentations
17 Talk—Formal or Familiar
18 Bylined Material—In All Media
19 Market Research
Afterword by Marshall Loeb
Appendix: Tactics for Keeping Up Digitally
Noteworthy Resources
About the Author