The AMA Handbook of Public Relations
The AMA Handbook of Public Relations
Editor/Author
Dilenschneider, Robert L.
Publication Year: 2010
Publisher: AMACOM, Publishing Division of the American Management Association
Price: Core Collection Only

ISBN: 978-0-81-441525-2
Category: Business, Finance & Economics - Marketing
Book Status: Available
Table of Contents
The AMA Handbook of Public Relations is written to help professionals merge their traditional and Web-based campaigns while protecting their clients, companies, and themselves against harmful attention.
This book is found in the following Credo Collections:
Table of Contents
- Foreword by Maria Bartiromo
- Acknowledgments
- Introduction
- SECTION ONE PREREQUISITES FOR DIGITAL COMMUNICATIONS
- Preface
- 1 Websites
- 2 Blogs and Microblogs
- 3 Monitoring the Internet
- 4 Measurement—Why, What, How
- 5 Internet Risks and Security
- SECTION TWO REACHING OUT
- Preface
- 6 Media Relations
- 7 Trade Media
- 8 Organizational Communications
- 9 Rumor Management
- 10 Crisis Communications
- SECTION THREE THE BROADER PR SPECTRUM
- Preface
- 11 Government Relations
- 12 Travel and Tourism
- 13 Investor Relations
- 14 The Annual Report
- SECTION FOUR MAKING IT HAPPEN
- Preface
- 15 Speeches as Unique Signatures
- 16 Composing Presentations
- 17 Talk—Formal or Familiar
- 18 Bylined Material—In All Media
- 19 Market Research
- Afterword by Marshall Loeb
- Appendix: Tactics for Keeping Up Digitally
- Noteworthy Resources
- About the Author