Editor/Author
Kotabe, Masaaki and Helsen, Kristiaan
Publication Year: 2009
Publisher: Sage UK
Single-User Purchase Price:
$176.00
Unlimited-User Purchase Price:
$264.00
ISBN: 978-1-4129-3428-2
Category: Business, Finance & Economics - Marketing
Image Count:
68
Book Status: Available
Table of Contents
The SAGE Handbook of International Marketing brings together the fundamental questions and themes that have surfaced in international marketing and promises to be an essential addition to the study of this critical subject area.