Editor/Author
Tellis, Gerard J. and Ambler, Tim
Publication Year: 2008
Publisher: Sage UK
Single-User Purchase Price:
$176.00
Unlimited-User Purchase Price:
$264.00
ISBN: 978-1-4129-1886-2
Category: Business, Finance & Economics - Marketing
Image Count:
51
Book Status: Available
Table of Contents
The SAGE Handbook of Advertising showcases significant advertising research questions of our time and points readers in the direction of future avenues for fruitful investigation.