Leading neuroscientist Gordon M. Shepherd embarks on a paradigm-shifting trip through the human brain flavor system, laying the foundations for a new scientific field: neurogastronomy.

Table of Contents

• Preface
• Acknowledgments
• Introduction - Retronasal Smell and the New Age of Flavor
• PART I Noses and Smells
• 1 The Revolution in Smell and Flavor
• 2 Dogs, Humans, and Retronasal Smell
• 3 How the Mouth Fools the Brain
• 4 The Molecules of Flavor
• PART II Making Pictures of Smells
• 5 Smell Receptors for Smell Molecules
• 6 Forming a Sensory Image
• 7 Images of Smell: An “Aha” Moment
• 8 A Smell Is Like a Face
• 9 Pointillist Images of Smell
• 10 Enhancing the Image
• 11 Creating, Learning, and Remembering Smell
• PART III Creating Flavor
• 12 Smell and Flavor
• 13 Taste and Flavor
• 14 Mouth-Sense and Flavor
• 15 Seeing and Flavor
• 16 Hearing and Flavor
• 17 The Muscles of Flavor
• 18 Putting It Together: The Human Brain Flavor System
• PART IV Why It Matters
• 19 Flavor and Emotions
• 20 Flavor and Memory: Reinterpreting Proust
• 21 Flavor and Obesity
• 22 Decisions and the Neuroeconomics of Flavor and Nutrition
• 23 Plasticity in the Human Brain Flavor System
• 24 Smell, Flavor, and Language
• 25 Smell, Flavor, and Consciousness
• 26 Smell and Flavor in Human Evolution
• 27 Why Flavor Matters
• Bibliography