The SAGE Handbook of Political Advertising

Editors: Kaid, Lynda Lee and Holtz-Bacha, Christina
Publication Year: 2006
Publisher: SAGE Publications

Single-User Purchase Price: $231.00
Unlimited-User Purchase Price: $346.50
ISBN: 978-1-4129-1795-7
Category: Social Sciences - Political science
Image Count: 46
Book Status: Available
Table of Contents

The SAGE Handbook of Political Advertising provides a comprehensive view of the role political advertising plays in democracies around the world, as well as the differences and similarities of political advertising in established and evolving democratic governments.

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Table of Contents

  • List of Tables
  • List of Figures
  • Acknowledgments
  • Part I. An International Context for Political Advertising
  • 1. Political Advertising in International Comparison - Christina Holtz-Bacha, Lynda Lee Kaid
  • 2. Methodologies for the Study of Political Advertising - Anne Johnston
  • Part II. Political Advertising in Commercial Broadcasting Systems
  • 3. Political Advertising in the United States - Lynda Lee Kaid
  • Part III. Political Advertising in Public Television Systems
  • 4. Political Advertising in the United Kingdom - Margaret Scammell, Ana Inés Langer
  • 5. Election Broadcasts in France - Lynda Lee Kaid, Nathalie Gagnère
  • 6. Political Advertising in Spain and Portugal - Colleen Connolly-Ahern and Julio César Herrero
  • 7. From Electoral Propaganda to Political Advertising in Israel - Dan Caspi and Baruch Leshem
  • 8. Political Advertising and Democracy in Brazil - Mauro P. Porto
  • 9. Political Advertising in Chile - Markus Moke
  • Part IV. Dual Systems of Public and Commercial Political Advertising
  • 10. Political Advertising in Germany - Christina Holtz-Bacha
  • 11. Political Advertising on Television in the Nordic and Baltic States - Tom Moring
  • 12. Polispots in Greece: Between Partisanship and Media Logic - Athanassios N. Samaras and Stylianos Papathanassopoulos
  • 13. Sure to Come, but Temporarily Delayed: The Netherlands in Search of the Political Ad - Kees Brants
  • 14. TV Political Advertising in Italy: When Politicians are Afraid - Gianpietro Mazzoleni
  • 15. Political Advertising in Mexico - José-Carlos Lozano
  • 16. Political Advertising in Australia and New Zealand - Julianne Stewart
  • 17. Political Advertising in Japan, South Korea, and Taiwan - Jinyoung Tak
  • Part V. Political Advertising Developments in Evolving Democracies
  • 18. A Spiral of Post-Soviet Cynicism: The First Decade of Political Advertising in Russia - Sarah Oates
  • 19. Political Communication and Advertising in Poland - Wojciech Cwalina and Andrzej Falkowski
  • 20. Political Advertising in Hungarian Electoral Communications - Jolán Róka
  • 21. Fifteen Years of Televised Political Advertising Developments in Bulgaria - Lilia Raycheva
  • 22. Political Advertising in a “New” Democracy: The Czech Republic - Jan Jirák and Otakar Šoltys
  • 23. Persuading Voters and Political Advertising in Turkey - Baki Can
  • 24. Political Advertising in Emerging Democracies: The Philippines, Hong Kong, Singapore, Indonesia, and Malaysia - Lars Willnat and Annette Aw
  • 25. Deficient Democracies, Media Pluralism, and Political Advertising in West Africa - Frank Wittmann and Baba Thiam
  • 26. Political Advertising in South Africa - Ruth Teer-Tomaselli
  • Part VI. Comparisons and Conclusions
  • 27. Television Advertising and Democratic Systems around the World: A Comparison of Videostyle Content and Effects - Lynda Lee Kaid, Christina Holtz-Bacha
  • About the Authors