The SAGE Handbook of Persuasion: Developments in Theory and Practice

Editors: Dillard, James Price and Shen, Lijiang
Publication Year: 2013
Publisher: SAGE Publications

Single-User Purchase Price: $231.00
Unlimited-User Purchase Price: $346.50
ISBN: 978-1-4129-8313-6
Category: Psychology
Image Count: 8
Book Status: Available
Table of Contents

The Second Edition of The SAGE Handbook of Persuasion: Developments in Theory and Practice provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion.

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Table of Contents

  • 1. Persuasion in the Rhetorical Tradition - J. Michael Hogan
  • 2. The Effects of Message Features: Content,Structure, and Style - Lijiang Shen and Elisabeth Bigsby
  • 3. Media Influence as Persuasion - R. Lance Holbert and John M. Tchernev
  • 4. Outcomes of Persuasion: Behavioral, Cognitive, and Social - Nancy Rhodes and David R. Ewoldsen
  • 5. On Being Persuaded: Some Basic Distinctions - Gerald R. Miller
  • 6. Discrepancy Models of Belief Change - Edward L. Fink and Deborah A. Cai
  • 7. Functional Attitude Theory - Christopher Carpenter, Franklin J. Boster, and Kyle R. Andrews
  • 8. Reasoned Action Theory: Persuasion as Belief-BasedBehavior Change - Marco Yzer
  • 9. The Elaboration Likelihood Model - Daniel J. OKeefe
  • 10. Affect and Persuasion - James Price Dillard and Kiwon Seo
  • 11. Reactance Theory and Persuasion - Brian L. Quick, Lijiang Shen, and James Price Dillard
  • 12. Fear Appeals - Paul A. Mongeau
  • 13. Narrative Persuasion - Helena Bilandzic and Rick Busselle
  • 14. Inoculation Theory - Josh Compton
  • 15. Supportive and Persuasive Communication:Theoretical Intersections - Graham D. Bodie
  • 16. Political Persuasion - Richard M. Perloff
  • 17. Persuasive Strategies in Health Campaigns - Charles K. Atkin and Charles T. Salmon
  • 18. The Sirens Call: Mass Media and Drug Prevention - William D. Crano, Jason T. Siegel, and Eusebio M. Alvaro
  • 19. Persuasion in the Marketplace: How Theories ofPersuasion Apply to Marketing and Advertising - L. J. Shrum, Min Liu, Mark Nespoli, and Tina M. Lowrey
  • 20. Persuasion in the Legal Setting - John C. Reinard
  • 21. Persuading in the Small Group Context - Kyle R. Andrews, Franklin J. Boster, and Christopher J. Carpenter
  • 22. When Presumed Influence Turns Real: An Indirect Routeof Media Influence - Ye Sun
  • 23. How Does Technology Persuade? Theoretical Mechanismsfor Persuasive Technologies - S. Shyam Sundar, Jeeyun Oh, Hyunjin Kang,and Akshaya Sreenivasan
  • About the Authors