The ASTD Handbook for Measuring and Evaluating Training

Editor: Phillips, Patricia Pulliam
Publication Year: 2010
Publisher: ATD Press

Single-User Purchase Price: $129.00
Unlimited-User Purchase Price: $193.50
ISBN: 978-1-56286-706-5
Category: Business, Finance & Economics - Management
Image Count: 112
Book Status: Available
Table of Contents

This practical handbook covers best practices of learning evaluation and includes information about using technology and evaluating e-learning. Broad subject areas are evaluation planning, data collection, data analysis, and reporting, how to use data, and several case studies.

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Table of Contents

  • Foreword
  • Introduction
  • Acknowledgments
  • Section I: Evaluation Planning
  • 1 Identifying Stakeholder Needs Lizette Zuniga
  • 2 Developing Powerful Program Objectives Heather M. Annulis and Cyndi H. Gaudet
  • 3 Planning Your Evaluation Project Donald J. Ford
  • Section II: Data Collection
  • 4 Using Surveys and Questionnaires Caroline Hubble
  • 5 Designing a Criterion-Referenced Test Sharon A. Shrock and William C. Coscarelli
  • 6 Conducting Interviews Anne F. Marrelli
  • 7 Conducting Focus Groups Lisa Ann Edwards
  • 8 Action Planning as a Performance Measurement and Transfer Strategy Holly Burkett
  • 9 The Success Case Method: Using Evaluation to Improve Training Value and Impact Robert O. Brinkerhoff and Timothy P. Mooney
  • 10 Using Performance Records Ronald H. Manalu
  • Section III: Data Analysis
  • 11 Using Statistics in Evaluation George R. Mussoline
  • 12 Analyzing Qualitative Data Keenan (Kenni) Crane
  • 13 Isolating the Effects of the Program Bruce C. Aaron
  • 14 Converting Measures to Monetary Value Patricia Pulliam Phillips
  • 15 Identifying Program Costs Judith F. Cardenas
  • 16 Calculating the Return-on-Investment Patricia Pulliam Phillips
  • 17 Estimating the Future Value of Training Investments Daniel McLinden
  • Section IV: Measurement and Evaluation at Work
  • 18 Reporting Evaluation Results Tom Broslawsky
  • 19 Giving CEOs the Data They Want Jack J. Phillips
  • 20 Using Evaluation Results James D. Kirkpatrick and Wendy Kayser Kirkpatrick
  • 21 Implementing and Sustaining a Measurement and Evaluation Practice Debi Wallace
  • 22 Selecting Technology to Support Evaluation Kirk Smith
  • 23 Evaluating mLearning Cathy A. Stawarski and Robert Gadd
  • 24 Evaluating Leadership Development Emily Hoole and Jennifer Martineau
  • 25 Evaluating a Global Sales Training Program Frank C. Schirmer
  • 26 Evaluating Technical Training Toni Hodges DeTuncq
  • 27 Evaluating Traditional Training versus Computer Simulation Training for Leader Development Alice C. Stewart and Jacqueline A. Williams
  • Section V: Voices
  • Robert O. Brinkerhoff
  • Mary L. Broad
  • Jac Fitz-enz
  • Roger Kaufman
  • Donald L. Kirkpatrick
  • Jack J. Phillips
  • Dana Gaines Robinson
  • William J. Rothwell
  • Epilogue
  • About the Editor of "Voices"
  • Appendix: Answers to Exercises
  • About the Editor