Editor/Author
Blakeman, Robyn
Publication Year: 2012
Publisher: Routledge
Single-User Purchase Price:
$158.00
Unlimited-User Purchase Price:
$237.00
ISBN: 978-0-7656-2555-7
Category: Business, Finance & Economics - Marketing
Image Count:
41
Book Status: Available
Table of Contents
The author examines how media planners and advertising agencies are finding more inexpensive and targeted ways to work within a tight economy. She shows how the use of alternative media affects the budget, strategy, and development of the creative message, and she strategically dissects choices and uses for alternative media one topic at a time.