Anyone with an interest in product planning will find this work a comprehensive introduction and reference to the theory and practices of contemporary product planning and development. For the neophyte or professional practitioner, the book's 14 readable chapters provide a broad, balanced, and interdisciplinary perspective. Excellent illustrative materials enhance the presentation. Recommended. Upper-division undergraduates and above. - Choice

Table of Contents

• Preface
• 1. Introduction to Product Planning
• 2. Strategy and Process
• 3. Organizing People
• 4. Opportunity Identification
• 5. Concept Generation
• 6. Concept Evaluation
• 7. Technical Development
• 8. Design
• 9. Market Planning
• 10. Commercialization and Launch
• 11. Life Cycle Management
• 12. Global Issues in Product Planning
• 13. Legal and Public Policy Considerations for Product Planning
• 14. Product Planning Best Practices
• About the Author