Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time

Editor/Author Haig, Matt
Publication Year: 2011
Publisher: Kogan Page

ISBN: 978-0-74-946300-7
Category: Business, Finance & Economics - Marketing
Book Status: Pending
Predicted Release Month:
Table of Contents

Brand Failures takes a look at how such disasters occur. In this updated edition of Matt Haig's book, we're given the inside story of 100 major brand blunders.

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Table of Contents

  • Publisher's note
  • Preface
  • Introduction
  • Classic failures
  • Idea failures
  • Extension failures
  • PR failures
  • Culture failures
  • People failures
  • Business cycle failures
  • Rebranding failures
  • Internet and new technology failures
  • Tired brands
  • References