Handbooks in Communication and Media: The Handbook of Global Health Communication

Editor/Author Obregon, Rafael and Waisbord, Silvio
Publication Year: 2012
Publisher: Wiley

Single-User Purchase Price: $56.95
Unlimited-User Purchase Price: $85.43
ISBN: 978-1-4443-3862-1
Category: Social Sciences - Media & Communications
Image Count: 59
Book Status: Available
Table of Contents

International in scope, The Handbook of Global Health Communication offers a comprehensive and up-to-date analysis of the role of communication processes in global public health, development and social change. Brings together contributions from well-respected scholars and practitioners in the field, addressing a wide range of communication approaches in current global health programs. Offers an integrated view that links communication to the strengthening of health services, the involvement of affected communities in shaping health policies and improving care, and the empowerment of citizens in making decisions about health. Adopts a broad understanding of communication that goes beyond conventional divisions between informational and participatory approaches.

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Table of Contents

  • Notes on Contributors
  • Acknowledgments
  • Introduction
  • Part I Perspectives on Communication and Global Health
  • 1 Theoretical Divides and Convergence in Global Health Communication - Silvio Waisbord and Rafael Obregon
  • 2 New Perspectives on Global Health Communication: Affirming Spaces for Rights, Equity, and Voices - Collins O. Airhihenbuwa and Mohan J. Dutta
  • 3 Rethinking Health Communication in Aid and Development - Elizabeth Fox
  • 4 Toward a Global Theory of Health Behavior and Social Change - Douglas Storey and Maria Elena Figueroa
  • Part II Theoretical Perspectives on and Approaches to Health Communication in a Global Context
  • 5 The Impact of Health Communication Programs - Jane T. Bertrand, Stella Babalola, and Joanna Skinner
  • 6 Promoting Health through Entertainment-Education Media: Theory and Practice - William J. Brown
  • 7 Interpersonal Health Communication: An Ecological Perspective - Rukhsana Ahmed
  • 8 Community Health and Social Mobilization - Catherine Campbell and Kerry Scott
  • 9 Health, News, and Media Information - Jesus Arroyave
  • 10 Using Complexity-Informed Communication Strategies to Address Complex Health Issues: The Case of Puntos de Encuentro, Nicaragua - Virginia Lacayo
  • 11 Community Media, Health Communication, and Engagement: A Theoretical Matrix - Linje Manyozo
  • 12 Global E-health Communication - L. Suzanne Suggs and Scott C. Ratzan
  • 13 Managing Fear to Promote Healthy Change - Merissa Ferrara, Anthony J. Roberto, and Kim Witte
  • 14 Innovations in the Evaluation of Social Change Communication for HIV and AIDS - Ailish Byrne and Robin Vincent
  • Part III Case Studies of Applied Theory and Innovation
  • 15 Mobile Phones: Opening New Channels for Health Communication - Katherine de Tolly and Peter Benjamin
  • 16 Social Marketing and Condom Promotion in Madagascar: A Case Study in Brand Equity Research - W. Douglas Evans, Kim Longf eld, Navendu Shekhar, Andry Rabemanatsoa, Ietje Reerink, and Jeremy Snider
  • 17 Participatory Health Communication Research: Four Tools to Complement the Interview - Karen Greiner
  • 18 Egypt's Mabrouk! Initiative: A Communication Strategy for Maternal/Child Health and Family Planning Integration - Ron Hess, Dominique Meekers, and J. Douglas Storey
  • 19 Risk Communication and Emerging Infectious Diseases: Lessons and Implications for Theory-Praxis from Avian Inf uenza Control - Ketan Chitnis
  • 20 Journalism and HIV: Lessons from the Frontline of Behavior Change Communication in Mozambique - Gregory Alonso Pirio
  • 21 jovenHABLAjoven: Lessons Learned about Interpellation, Peer Communication, and Second-Generation Edutainment in Sexuality and Gender Projects among Young People - Jair Vega Casanova and Carmen R. Mendivil Calderón
  • 22 Changing Gender Norms for HIV and Violence Risk Reduction: A Comparison of Male-Focused Programs in Brazil and India - Julie Pulerwitz, Gary Barker, and Ravi Verma
  • 23 Women's Health and Healing in the Peruvian Amazon: Minga Perú's Participatory Communication Approach - Ami Sengupta and Eliana Elias
  • 24 Positive Deviance, Good for Global Health - Arvind Singhal and Lucía Durá
  • 25 Health Promotion from the Grassroots: Piloting a Radio Soap Opera for Latinos in the United States - María Beatriz Torres
  • 26 “Children can't wait”: Social Mobilization to Secure Children's Rights to Social Security - Shereen Usdin and Nicola Christof des
  • Part IV Crosscutting Issues
  • 27 Capacity Building (and Strengthening) in Health Communication: The Missing Link - Rafael Obregon and Silvio Waisbord
  • 28 Institutionalizing Communication in International Health: The USAID-Johns Hopkins University Partnership - Jose Rimon II and Suruchi Sood
  • 29 Communication and Public Health in a Glocalized Context: Achievements and Challenges - Thomas Tufte
  • Part V Conclusions: Rethinking the Field
  • 30 Toward Social Justice in Directed Social Change: Rethinking the Role of Development Support Communication - Srinivas R. Melkote
  • 31 Conclusions: Why Communication Matters in Global Health - Silvio Waisbord and Rafael Obregon