Ihlen, Oyvind, Bartlett, Jennifer and May, Steve
Publication Year: 2011
Single-User Purchase Price:
Unlimited-User Purchase Price: $343.42
Category: Social Sciences - Media & Communications
Image Count: 6
Book Status: Available
This book represents the definitive research collection for corporate social responsibility communication, offering cross-disciplinary and international perspectives from the top scholars in the field. Addresses a gap in the existing CSR literature. Demonstrates the relevance of effective CSR communication for the management of organizations. The contributions come from top scholars in public relations, organizational communication, reputation management, marketing and management.