Handbooks in Communication and Media: The Handbook of Communication and Corporate Reputation
Handbooks in Communication and Media: The Handbook of Communication and Corporate Reputation
Editor/Author
Carroll, Craig E.
Publication Year: 2013
Publisher: Wiley
Single-User Purchase Price:
$56.95

Unlimited-User Purchase Price:
$85.43
ISBN: 978-0-470-67098-9
Category: Business, Finance & Economics - Marketing
Image Count:
24
Book Status: Available
Table of Contents
With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell's series of handbooks on communication and media reflects the growing visibility of large businesses' ethical profiles, and tracks the benefits that positive public attitudes can bring.
- Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars
-Brings together state-of-the-art communication studies insights on corporate reputation
- Identifies and addresses the lacunae in the research literature
- Applies new theoretical frameworks to corporate reputation
Table of Contents
- About the Editor
- Notes on Contributors
- Acknowledgments
- 1 Corporate Reputation and the Multi-Disciplinary Field of Communication - Craig E. Carroll
- Section 1 Communication Disciplines of Reputation
- 2 Corporate Reputation and the Discipline of Public Opinion - Cees B.M. van Riel
- 3 Corporate Reputation and the Discipline of Interpersonal Communication - Sherry J. Holladay
- 4 Corporate Reputation and the Discipline of Organizational Communication - Robyn Remke
- 5 Corporate Reputation and the Discipline of Advertising - Nora J. Rifon, Karen Smreker, and Sookyong Kim
- 6 Corporate Reputation and the Discipline of Corporate Communication - Peggy Simcic Brønn
- 7 Corporate Reputation and the Discipline of Public Relations - Judy Motion, Sally Davenport, Shirley Leitch, and Liz Merlot
- 8 Corporate Reputation and the Discipline of Management Communication - James S. O'Rourke
- 9 Corporate Reputation and the Discipline of Communication Management - Anne Gregory
- 10 Corporate Reputation and the Discipline of Integrated Marketing Communications - Clarke L. Caywood
- 11 Corporate Reputation and the Discipline of Marketing Communication - Richard J. Varey
- 12 Corporate Reputation and the Disciplines of Journalism and Mass Communication - Craig E. Carroll
- 13 Corporate Reputation and the Discipline of Visual Communication - Susan Westcott Alessandri
- 14 Corporate Reputation and the Discipline of Corporate Communication Law - Karla K. Gower
- Section 2 Theoretical Perspectives
- 15 Agenda-Building and Agenda-Setting Theory: Which Companies We Think About and How We Think About Them - Matthew W. Ragas
- 16 Complexity Theory and the Dynamics of Reputation - Priscilla Murphy and Dawn R. Gilpin
- 17 Communicatively Constituted Reputation and Reputation Management - Stefania Romenti and Laura Illia
- 18 A Strategic Management Approach to Reputation, Relationships, and Publics: The Research Heritage of the Excellence Theory - Jeong-Nam Kim, Chun-ju Flora Hung-Baesecke, Sung-Un Yang, and James E. Grunig
- 19 Image Repair Theory and Corporate Reputation - William L. Benoit
- 20 The Institutionalization of Corporate Reputation - John C. Lammers and Kristen Guth
- 21 Experiencing the Reputational Synergy of Success and Failure through Organizational LearningTimothy L. Sellnow, Shari R. Veil, and Kathryn Anthony
- 22 Relating Rhetoric and Reputation - Øyvind Ihlen
- 23 Situational Theory of Crisis: Situational Crisis Communication Theory and Corporate Reputation - W. Timothy Coombs
- 24 Corporate Reputation and the Theory of Social Capital - Vilma Luoma-aho
- Section 3 Attributes of Reputation
- 25 Corporate Attributes and Associations - Sabine Einwiller
- 26 What They Say and What They Do: Executives Affect Organizational Reputation through Effective Communication - Juan Meng and Bruce K. Berger
- 27 Corporate Reputation and Workplace Environment - Hua Jiang
- 28 Corporate Reputation and the Practice of Corporate Governance - Justin E. Pettigrew and Bryan H. Reber
- 29 Synthesizing Relationship Dynamics: An Analysis of Products and Services as Components of Corporate Reputation - Pan Ji and Paul S. Lieber
- 30 Corporate Social Responsibility, Reputation, and Moral Communication: A Constructivist View - Friederike Schultz
- 31 Reputation or Financial Performance: Which Comes First? - Alexander V. Laskin
- 32 Who's in Charge and What's the Solution? Reputation as a Matter of Issue Debate and Risk Management - Robert L. Heath
- 33 Form Following Function: Message Design for Managing Corporate Reputations - Peter M. Smudde and Jeffrey L. Courtright
- Section 4 Contexts of Reputation
- 34 Contrabrand: Activism and the Leveraging of Corporate Reputation - Jarol B. Manheim and Alex D. Holt
- 35 Identity, Perceived Authenticity, and Reputation: A Dynamic Association in Strategic Communications - Juan-Carlos Molleda and Rajul Jain
- 36 Corporate Branding and Corporate Reputation - Esben Karmark
- 37 Corporate Reputation and Corporate Speech - Robert Kerr
- 38 Corporate Reputation Management and Issues of Diversity - Damion Waymer and Sarah VanSlette
- 39 Corporate Reputation in Emerging Markets: A Culture-Centered Review and Critique - Rahul Mitra, Robert J. Green, and Mohan J. Dutta
- 40 The Power of Social Media and Its Influence on Corporate Reputation - Tina McCorkindale and Marcia W. DiStaso
- 41 The Reputation of Corporate Reputation: Fads, Fashions, and the Mainstreaming of Corporate Reputation Research and Practice - Magda Pieczka and Theodore E. Zorn
- 42 Reputation and Legitimacy: Accreditation and Rankings to Assess Organizations - Jennifer L. Bartlett, Josef Pallas, and Magnus Frostenson
- 43 Hidden Organizations and Reputation - Craig R. Scott
- Section 5 Communication Research and Evaluation
- 44 Corporate Reputation Measurement and Evaluation - Don W. Stacks, Melissa D. Dodd, and Linjuan Rita Men
- 45 Corporate Reputation and Return on Investment (ROI): Measuring the Bottom-Line Impact of Reputation - Yungwook Kim and Jungeun Yang
- 46 The Future of Communication Research in Corporate Reputation Studies - Craig E. Carroll