With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell's series of handbooks on communication and media reflects the growing visibility of large businesses' ethical profiles, and tracks the benefits that positive public attitudes can bring. - Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars -Brings together state-of-the-art communication studies insights on corporate reputation - Identifies and addresses the lacunae in the research literature - Applies new theoretical frameworks to corporate reputation

Table of Contents

• About the Editor
• Notes on Contributors
• Acknowledgments
• 1 Corporate Reputation and the Multi-Disciplinary Field of Communication - Craig E. Carroll
• Section 1 Communication Disciplines of Reputation
• 2 Corporate Reputation and the Discipline of Public Opinion - Cees B.M. van Riel
• 3 Corporate Reputation and the Discipline of Interpersonal Communication - Sherry J. Holladay
• 4 Corporate Reputation and the Discipline of Organizational Communication - Robyn Remke
• 5 Corporate Reputation and the Discipline of Advertising - Nora J. Rifon, Karen Smreker, and Sookyong Kim
• 6 Corporate Reputation and the Discipline of Corporate Communication - Peggy Simcic Brønn
• 7 Corporate Reputation and the Discipline of Public Relations - Judy Motion, Sally Davenport, Shirley Leitch, and Liz Merlot
• 8 Corporate Reputation and the Discipline of Management Communication - James S. O'Rourke
• 9 Corporate Reputation and the Discipline of Communication Management - Anne Gregory
• 10 Corporate Reputation and the Discipline of Integrated Marketing Communications - Clarke L. Caywood
• 11 Corporate Reputation and the Discipline of Marketing Communication - Richard J. Varey
• 12 Corporate Reputation and the Disciplines of Journalism and Mass Communication - Craig E. Carroll
• 13 Corporate Reputation and the Discipline of Visual Communication - Susan Westcott Alessandri
• 14 Corporate Reputation and the Discipline of Corporate Communication Law - Karla K. Gower
• Section 2 Theoretical Perspectives
• 15 Agenda-Building and Agenda-Setting Theory: Which Companies We Think About and How We Think About Them - Matthew W. Ragas
• 16 Complexity Theory and the Dynamics of Reputation - Priscilla Murphy and Dawn R. Gilpin
• 17 Communicatively Constituted Reputation and Reputation Management - Stefania Romenti and Laura Illia
• 18 A Strategic Management Approach to Reputation, Relationships, and Publics: The Research Heritage of the Excellence Theory - Jeong-Nam Kim, Chun-ju Flora Hung-Baesecke, Sung-Un Yang, and James E. Grunig
• 19 Image Repair Theory and Corporate Reputation - William L. Benoit
• 20 The Institutionalization of Corporate Reputation - John C. Lammers and Kristen Guth
• 21 Experiencing the Reputational Synergy of Success and Failure through Organizational LearningTimothy L. Sellnow, Shari R. Veil, and Kathryn Anthony
• 22 Relating Rhetoric and Reputation - Øyvind Ihlen
• 23 Situational Theory of Crisis: Situational Crisis Communication Theory and Corporate Reputation - W. Timothy Coombs
• 24 Corporate Reputation and the Theory of Social Capital - Vilma Luoma-aho
• Section 3 Attributes of Reputation
• 25 Corporate Attributes and Associations - Sabine Einwiller
• 26 What They Say and What They Do: Executives Affect Organizational Reputation through Effective Communication - Juan Meng and Bruce K. Berger
• 27 Corporate Reputation and Workplace Environment - Hua Jiang
• 28 Corporate Reputation and the Practice of Corporate Governance - Justin E. Pettigrew and Bryan H. Reber
• 29 Synthesizing Relationship Dynamics: An Analysis of Products and Services as Components of Corporate Reputation - Pan Ji and Paul S. Lieber
• 30 Corporate Social Responsibility, Reputation, and Moral Communication: A Constructivist View - Friederike Schultz
• 31 Reputation or Financial Performance: Which Comes First? - Alexander V. Laskin
• 32 Who's in Charge and What's the Solution? Reputation as a Matter of Issue Debate and Risk Management - Robert L. Heath
• 33 Form Following Function: Message Design for Managing Corporate Reputations - Peter M. Smudde and Jeffrey L. Courtright
• Section 4 Contexts of Reputation
• 34 Contrabrand: Activism and the Leveraging of Corporate Reputation - Jarol B. Manheim and Alex D. Holt
• 35 Identity, Perceived Authenticity, and Reputation: A Dynamic Association in Strategic Communications - Juan-Carlos Molleda and Rajul Jain
• 36 Corporate Branding and Corporate Reputation - Esben Karmark
• 37 Corporate Reputation and Corporate Speech - Robert Kerr
• 38 Corporate Reputation Management and Issues of Diversity - Damion Waymer and Sarah VanSlette
• 39 Corporate Reputation in Emerging Markets: A Culture-Centered Review and Critique - Rahul Mitra, Robert J. Green, and Mohan J. Dutta
• 40 The Power of Social Media and Its Influence on Corporate Reputation - Tina McCorkindale and Marcia W. DiStaso
• 41 The Reputation of Corporate Reputation: Fads, Fashions, and the Mainstreaming of Corporate Reputation Research and Practice - Magda Pieczka and Theodore E. Zorn
• 42 Reputation and Legitimacy: Accreditation and Rankings to Assess Organizations - Jennifer L. Bartlett, Josef Pallas, and Magnus Frostenson
• 43 Hidden Organizations and Reputation - Craig R. Scott
• Section 5 Communication Research and Evaluation
• 44 Corporate Reputation Measurement and Evaluation - Don W. Stacks, Melissa D. Dodd, and Linjuan Rita Men
• 45 Corporate Reputation and Return on Investment (ROI): Measuring the Bottom-Line Impact of Reputation - Yungwook Kim and Jungeun Yang
• 46 The Future of Communication Research in Corporate Reputation Studies - Craig E. Carroll