Publication Year: 2012
Publisher: Business Expert Press
Single-User Purchase Price:
Unlimited-User Purchase Price: $97.50
Category: Business, Finance & Economics - Business
Image Count: 91
Book Status: Available
Foreign firms typically engage China as a sourcing location or as a market to sell their goods. China is increasingly taking on a more prominent role in global business. After 30 years of economic reforms that have enabled China to become the workshop of the global economy, we are now witnessing the transformation of the âMiddle Kingdomâ into one of the worldâs largest consumer markets and one of the worldâs most productive centers of innovation. If you are interested in doing business in China, youâll need this book. This book details the history, culture, economy, marketing, sourcing, staffing, etiquette, negotiation, and daily life. Anyone hoping to achieve global business success in the 21st century must be familiar with these concepts. Strother takes you inside the requirements; what works; what wonât; and so much more.