The Social Media Reader is the first collection to address the collective transformation with pieces on social media, peer production, copyright politics, and other aspects of contemporary internet culture from all the major thinkers in the field.

Table of Contents

• Acknowledgments
• Introduction - Michael Mandiberg
• PART I: MECHANISMS
• 1 The People Formerly Known as the Audience - Jay Rosen
• 2 Sharing Nicely: On Shareable Goods and the Emergence of Sharing as a Modality of Economic Production - Yochai Benkler
• 3 Open Source as Culture/Culture as Open Source - Siva Vaidhyanathan
• 4 What Is Web 2.0? Design Patterns and Business Models for the Next Generation of Software - Tim O'Reilly
• 5 What Is Collaboration Anyway? - Adam Hyde, Mike Linksvayer, kanarinka, Michael Mandiberg, Marta Peirano, Sissu Tarka, Astra Taylor, Alan Toner, Mushon Zer-Aviv
• PART II: SOCIALITY
• 6 Participating in the Always-On Lifestyle - danah boyd
• 7 From Indymedia to Demand Media: Journalism's Visions of Its Audience and the Horizons of Democracy - C. W. Anderson
• PART III: HUMOR
• 8 Phreaks, Hackers, and Trolls: The Politics of Transgression and Spectacle - E. Gabriella Coleman
• 9 The Language of Internet Memes - Patrick Davison
• PART IV: MONEY
• 10 The Long Tail - Chris Anderson
• PART V: LAW
• 11 REMIX: How Creativity Is Being Strangled by the Law - Lawrence Lessig
• 12 Your Intermediary Is Your Destiny - Fred von Lohmann
• 13 On the Fungibility and Necessity of Cultural Freedom - Fred Benenson
• 14 Giving Things Away Is Hard Work: Three Creative Commons Case Studies - Michael Mandiberg
• PART VI: LABOR
• 15 Quentin Tarantino's Star Wars? Grassroots Creativity Meets the Media Industry - Henry Jenkins
• 16 Gin, Television, and Social Surplus - Clay Shirky
• 17 Between Democracy and Spectacle: The Front-End and Back-End of the Social Web - Felix Stalder
• 18 DIY Academy? Cognitive Capitalism, Humanist Scholarship, and the Digital Transformation - Ashley Dawson
• About the Contributors