Editor: Marvel, Matthew
Publication Year: 2012
Publisher: SAGE Publications
Single-User Purchase Price:
$175.00
Unlimited-User Purchase Price:
$262.50
ISBN: 978-1-4129-9081-3
Category: Business, Finance & Economics - Management
Image Count:
69
Book Status: Available
While new ventures offer those who initiate them a high degree of independence, excitement, and potential for great reward, they also bring high risk, stress, and greater potential for failure. Thus, it takes a special set of skills, techniques, and temperament to succeed. These skills, along with the potential risks and rewards and environmental settings and characteristics, are explored in the Encyclopedia of New Venture Management.