International Business: Emerging Trends, Threats and Opportunities in International Marketing: What Executives Need to Know
International Business: Emerging Trends, Threats and Opportunities in International Marketing: What Executives Need to Know
Editor/Author
Czinkota, Michael, Ronkainen, Ilkka and Kotabe, Masaaki
Publication Year: 2010
Publisher: Business Expert Press
Single-User Purchase Price:
$65.00
Unlimited-User Purchase Price:
$97.50
ISBN: 978-1-60649-035-8
Category: Business, Finance & Economics - Marketing
Image Count:
24
Book Status: Available
The context of international business has evolved over the years, and has always reflected the climate of the time. This book addresses three major changes that have taken place in the last decade in a series of articles compiled by the authors.
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