Editor/Author
Cavusil, S. Tamer and Knight, Gary
Publication Year: 2009
Publisher: Business Expert Press
Single-User Purchase Price:
$65.00
Unlimited-User Purchase Price:
$97.50
ISBN: 978-1-60649-012-9
Category: Business, Finance & Economics - Business
Image Count:
5
Book Status: Available
This book helps managers and scholars understand the born-global phenomenon. We offer a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that they use for international success, to implications of the phenomenon for international small-and medium-sized enterprises. We review useful theories and frameworks, as well as introduce a new field based on the born-global phenomenon -international entrepreneurship.