International Business: Born Global Firms: A New International Enterprise

Editor/Author Cavusil, S. Tamer and Knight, Gary
Publication Year: 2009
Publisher: Business Expert Press

Single-User Purchase Price: $65.00
Unlimited-User Purchase Price: $97.50
ISBN: 978-1-60649-012-9
Category: Business, Finance & Economics - Business
Image Count: 5
Book Status: Available

This book helps managers and scholars understand the born-global phenomenon. We offer a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that they use for international success, to implications of the phenomenon for international small-and medium-sized enterprises. We review useful theories and frameworks, as well as introduce a new field based on the born-global phenomenon -international entrepreneurship.

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