Marketing Strategy: Developing Winning Brand Strategies

Editor/Author Finskud, Lars
Publication Year: 2009
Publisher: Business Expert Press

Single-User Purchase Price: $65.00
Unlimited-User Purchase Price: $97.50
ISBN: 978-1-60649-043-3
Category: Business, Finance & Economics - Marketing
Image Count: 46
Book Status: Available

This outstanding new title introduces at a high level the actual relationships between branding, strategy, and corporate performance. It provides a fresh perspective on, and approach for, developing robust customer-focused strategy and describes the important role of the brand in competing successfully for stakeholder choice. Developing Winning Brand Strategies adds significant value providing a holistic, in-depth understanding of the business dynamics and consumers' selection criteria enabling management to make informed strategic decisions.

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