Publication Year: 2009
Publisher: Business Expert Press
Single-User Purchase Price:
Unlimited-User Purchase Price: $97.50
Category: Business, Finance & Economics - Marketing
Image Count: 46
Book Status: Available
This outstanding new title introduces at a high level the actual relationships between branding, strategy, and corporate performance. It provides a fresh perspective on, and approach for, developing robust customer-focused strategy and describes the important role of the brand in competing successfully for stakeholder choice. Developing Winning Brand Strategies adds significant value providing a holistic, in-depth understanding of the business dynamics and consumers' selection criteria enabling management to make informed strategic decisions.