International Business: Export Marketing Strategy: Tactics and Skills That Work

Editor/Author Zou, Shaoming, Kim, Daekwan and Cavusgil, Tamer
Publication Year: 2009
Publisher: Business Expert Press

Single-User Purchase Price: $65.00
Unlimited-User Purchase Price: $97.50
ISBN: 978-1-60649-008-2
Category: Business, Finance & Economics - Marketing
Image Count: 10
Book Status: Available

If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent in export marketing. This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations.

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