Editor/Author
Cavusgil, S. Tamer
Publication Year: 2009
Publisher: Business Expert Press
Single-User Purchase Price:
$65.00
Unlimited-User Purchase Price:
$97.50
ISBN: 978-1-60649-025-9
Category: Business, Finance & Economics - Marketing
Image Count:
5
Book Status: Available
This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the market; this book is your guide to understanding and overcoming the most pressing issues that international marketers face.