International Business: Conducting Marketing Research for International Business

Editor/Author Cavusgil, S. Tamer
Publication Year: 2009
Publisher: Business Expert Press

Single-User Purchase Price: $65.00
Unlimited-User Purchase Price: $97.50
ISBN: 978-1-60649-025-9
Category: Business, Finance & Economics - Marketing
Image Count: 5
Book Status: Available

This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the market; this book is your guide to understanding and overcoming the most pressing issues that international marketers face.

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