Editor/Author
De Kluyver, Cornelis
Publication Year: 2010
Publisher: Business Expert Press
Single-User Purchase Price:
$65.00
Unlimited-User Purchase Price:
$97.50
ISBN: 978-1-60649-072-3
Category: Business, Finance & Economics - Management
Image Count:
8
Book Status: Available
The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many-from pharmaceuticals to aircraft to computers-have become global in scale and scope. As a consequence, creating a global competitive advantage has become a key strategic issue for many companies. Crafting a global strategy requires making decisions about which strategy elements can and should be globalized and to what extent.