Strategic Management: Fundamentals of Global Strategy: A Business Model Approach

Editor/Author De Kluyver, Cornelis
Publication Year: 2010
Publisher: Business Expert Press

Single-User Purchase Price: $65.00
Unlimited-User Purchase Price: $97.50
ISBN: 978-1-60649-072-3
Category: Business, Finance & Economics - Management
Image Count: 8
Book Status: Available

The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many-from pharmaceuticals to aircraft to computers-have become global in scale and scope. As a consequence, creating a global competitive advantage has become a key strategic issue for many companies. Crafting a global strategy requires making decisions about which strategy elements can and should be globalized and to what extent.

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