Public Relations Collection: An Overview of the Public Relations Function

Editor/Author Bowen, Shannon A., Rawlins, Brad and Martin, Thomas
Publication Year: 2010
Publisher: Business Expert Press

Single-User Purchase Price: $65.00
Unlimited-User Purchase Price: $97.50
ISBN: 978-1-60649-099-0
Category: Business, Finance & Economics - Business
Image Count: 18
Book Status: Available

This book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectively. The authors bring to bear on the topic of public relations management our research and academic knowledge in the areas of business management and strategy, mass communication, marketing, public relations, organizational communication, journalism, ethics, and public opinion along with years of professional experience in managing public relations.

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