Wiley International Encyclopedia of Marketing

Editors: Sheth, Jagdish and Malhotra, Naresh
Publication Year: 2011
Publisher: Wiley

Single-User Purchase Price: $1200.00
Unlimited-User Purchase Price: $1800.00
ISBN: 978-1-405-16178-7
Category: Business, Finance & Economics - Marketing
Image Count: 379
Book Status: Available

With entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide.

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