Editor/Author
Franklin, Bob, Hogan, Mike and Langley, Quentin, et.al.
Publication Year: 2009
Publisher: Sage UK
Price: Core Collection Only
ISBN: 978-1-4129-2318-7
Category: Business, Finance & Economics - Marketing
Book Status: Available
The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines.