Encyclopedia of Sports Management and Marketing

Editor/Author Swayne, Linda and Dodds, Mark
Publication Year: 2011
Publisher: SAGE Publications

Single-User Purchase Price: $1056.00
Unlimited-User Purchase Price: $1584.00
ISBN: 978-1-4129-7382-3
Category: Arts & Leisure - Sports
Image Count: 246
Book Status: Available

Introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament.

Share this