Gower Business Handbooks: Handbook of Internal Communication

Editor: Wright, Mark
Publication Year: 2009
Publisher: Ashgate Publishing

Single-User Purchase Price: $180.00
Unlimited-User Purchase Price: $270.00
ISBN: 978-0-566-08689-2
Category: Business, Finance & Economics - Business
Image Count: 52
Book Status: Available
Table of Contents

A comprehensive guide to managing communication within organizations, the Handbook recognises Internal Communication's continued growth as a management discipline. It is aimed at leaders who want insight into IC techniques for use in both day-to-day operational and change situations, for example, and also at the communication specialist seeking shared wisdom and new ideas.

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Table of Contents

  • List of Figures
  • List of Tables
  • About the Editor
  • About the Contributors
  • Introduction
  • PART I THE FUNDAMENTALS OF INTERNAL COMMUNICATION
  • 1 Measurement - by Susan Walker
  • 2 Creating an Internal Communication Strategy - by Marc Wright and Fiona Robertson
  • 3 What Makes a Competent Communicator? - by Sue Dewhurst and Liam FitzPatrick
  • 4 Connecting with the Unconnected - by Ruth Findlay
  • 5 Recognising and Rewarding Employees - by Ike Levick
  • 6 Communication at the Coalface - by Lindsay Uittenbogaard
  • PART II CLASSIC MODELS FOR COMMUNICATION
  • 7 Maslow's Hierarchy of Needs - by Fiona Robertson
  • 8 The Change Curve - by Marc Wright
  • 9 Management Theories X, Y and Z - by Fiona Robertson
  • 10 The Johari Window - by Fiona Robertson
  • 11 McLelland's Needs-Based Model of Motivation - by Fiona Robertson
  • 12 Herzberg's Two-Factor Theory - by Fiona Robertson
  • 13 Mayo's Hawthorne Study - by Fiona Robertson
  • PART III SKILLS AND MEDIA
  • 14 Writing Skills - by Marc Wright
  • 15 How to Commission a Video - by Kelly Kass
  • 16 Better Presentations - by Fiona Robertson
  • 17 The Concern Scale - by Marc Wright
  • 18 How Intranets and Related Technologies are Redefining Internal Communications - by Paul Miller
  • 19 Appreciative Inquiry - by Jonathan Priest
  • 20 How to Run a Focus Group - by Patrick Williams
  • 21 Facilitation Skills for Line Managers - by Marc Wright
  • PART IV LEADERSHIP AND CHANGE COMMUNICATION
  • 22 Leadership and Engagement - by Bill Quirke
  • 23 Communicating Through a Merger or Acquisition - by Marc Wright
  • 24 Make Change Last - by Caisa Alpsten and Ulla Mogestad
  • 25 New CEO: A Case Study in Communicating - by Lee Smith
  • PART V ADVANCED COMMUNICATION SKILLS
  • 26 Corporate Social Responsibility and the Communication Professional - by Ingrid Selene
  • 27 Storytelling and Business - by Ian Buckingham and Paul Miller
  • 28 Moving Minds - by Simon Wright
  • 29 Perspective: The Hidden Dimension - by Mike Klein
  • 30 Cultural Barriers - by Marc Wright
  • 31 Using Pictures to Convey Strategy - by Hilary Scarlett
  • 32 Communication Champions - by Fiona Robertson
  • 33 Better Emails: The W-H-Y Technique - by Marc Wright
  • 34 Creating Meaningful Dialogue at Work - by Jacqui Hitt
  • 35 Advanced Employee Engagement - by Kevin Keohane
  • 36 How to Create an Award-Winning Change Campaign - by Nicky Flook
  • PART VI SOCIAL MEDIA INSIDE THE ENTERPRISE
  • 37 Social Media: An Introduction - by Euan Semple
  • 38 First Steps in Implementing Social Media - by Marc Wright
  • 39 Blogs and Blogging - by Marc Wright
  • 40 Blogging for the Finance Sector - by Yang-May Ooi
  • 41 Writing for the Web - by Fiona Robertson
  • 42 Instant Messaging as a Communication Tool - by Joanna Goodrick
  • Appendix: The Competencies
  • Appendix: Communication Session – A Typical Template