A comprehensive guide to managing communication within organizations, the Handbook recognises Internal Communication's continued growth as a management discipline. It is aimed at leaders who want insight into IC techniques for use in both day-to-day operational and change situations, for example, and also at the communication specialist seeking shared wisdom and new ideas.

Table of Contents

• List of Figures
• List of Tables
• About the Editor
• About the Contributors
• Introduction
• PART I THE FUNDAMENTALS OF INTERNAL COMMUNICATION
• 1 Measurement - by Susan Walker
• 2 Creating an Internal Communication Strategy - by Marc Wright and Fiona Robertson
• 3 What Makes a Competent Communicator? - by Sue Dewhurst and Liam FitzPatrick
• 4 Connecting with the Unconnected - by Ruth Findlay
• 5 Recognising and Rewarding Employees - by Ike Levick
• 6 Communication at the Coalface - by Lindsay Uittenbogaard
• PART II CLASSIC MODELS FOR COMMUNICATION
• 7 Maslow's Hierarchy of Needs - by Fiona Robertson
• 8 The Change Curve - by Marc Wright
• 9 Management Theories X, Y and Z - by Fiona Robertson
• 10 The Johari Window - by Fiona Robertson
• 11 McLelland's Needs-Based Model of Motivation - by Fiona Robertson
• 12 Herzberg's Two-Factor Theory - by Fiona Robertson
• 13 Mayo's Hawthorne Study - by Fiona Robertson
• PART III SKILLS AND MEDIA
• 14 Writing Skills - by Marc Wright
• 15 How to Commission a Video - by Kelly Kass
• 16 Better Presentations - by Fiona Robertson
• 17 The Concern Scale - by Marc Wright
• 18 How Intranets and Related Technologies are Redefining Internal Communications - by Paul Miller
• 19 Appreciative Inquiry - by Jonathan Priest
• 20 How to Run a Focus Group - by Patrick Williams
• 21 Facilitation Skills for Line Managers - by Marc Wright
• PART IV LEADERSHIP AND CHANGE COMMUNICATION
• 22 Leadership and Engagement - by Bill Quirke
• 23 Communicating Through a Merger or Acquisition - by Marc Wright
• 24 Make Change Last - by Caisa Alpsten and Ulla Mogestad
• 25 New CEO: A Case Study in Communicating - by Lee Smith
• PART V ADVANCED COMMUNICATION SKILLS
• 26 Corporate Social Responsibility and the Communication Professional - by Ingrid Selene
• 27 Storytelling and Business - by Ian Buckingham and Paul Miller
• 28 Moving Minds - by Simon Wright
• 29 Perspective: The Hidden Dimension - by Mike Klein
• 30 Cultural Barriers - by Marc Wright
• 31 Using Pictures to Convey Strategy - by Hilary Scarlett
• 32 Communication Champions - by Fiona Robertson
• 33 Better Emails: The W-H-Y Technique - by Marc Wright
• 34 Creating Meaningful Dialogue at Work - by Jacqui Hitt
• 35 Advanced Employee Engagement - by Kevin Keohane
• 36 How to Create an Award-Winning Change Campaign - by Nicky Flook
• PART VI SOCIAL MEDIA INSIDE THE ENTERPRISE
• 37 Social Media: An Introduction - by Euan Semple
• 38 First Steps in Implementing Social Media - by Marc Wright
• 39 Blogs and Blogging - by Marc Wright
• 40 Blogging for the Finance Sector - by Yang-May Ooi
• 41 Writing for the Web - by Fiona Robertson
• 42 Instant Messaging as a Communication Tool - by Joanna Goodrick
• Appendix: The Competencies
• Appendix: Communication Session – A Typical Template