Gower Business Handbooks: Handbook of Internal Communication
Gower Business Handbooks: Handbook of Internal Communication
Editor: Wright, Mark
Publication Year: 2009
Publisher: Ashgate Publishing
Single-User Purchase Price:
$180.00

Unlimited-User Purchase Price:
$270.00
ISBN: 978-0-566-08689-2
Category: Business, Finance & Economics - Business
Image Count:
52
Book Status: Available
Table of Contents
A comprehensive guide to managing communication within organizations, the Handbook recognises Internal Communication's continued growth as a management discipline. It is aimed at leaders who want insight into IC techniques for use in both day-to-day operational and change situations, for example, and also at the communication specialist seeking shared wisdom and new ideas.
Table of Contents
- List of Figures
- List of Tables
- About the Editor
- About the Contributors
- Introduction
- PART I THE FUNDAMENTALS OF INTERNAL COMMUNICATION
- 1 Measurement - by Susan Walker
- 2 Creating an Internal Communication Strategy - by Marc Wright and Fiona Robertson
- 3 What Makes a Competent Communicator? - by Sue Dewhurst and Liam FitzPatrick
- 4 Connecting with the Unconnected - by Ruth Findlay
- 5 Recognising and Rewarding Employees - by Ike Levick
- 6 Communication at the Coalface - by Lindsay Uittenbogaard
- PART II CLASSIC MODELS FOR COMMUNICATION
- 7 Maslow's Hierarchy of Needs - by Fiona Robertson
- 8 The Change Curve - by Marc Wright
- 9 Management Theories X, Y and Z - by Fiona Robertson
- 10 The Johari Window - by Fiona Robertson
- 11 McLelland's Needs-Based Model of Motivation - by Fiona Robertson
- 12 Herzberg's Two-Factor Theory - by Fiona Robertson
- 13 Mayo's Hawthorne Study - by Fiona Robertson
- PART III SKILLS AND MEDIA
- 14 Writing Skills - by Marc Wright
- 15 How to Commission a Video - by Kelly Kass
- 16 Better Presentations - by Fiona Robertson
- 17 The Concern Scale - by Marc Wright
- 18 How Intranets and Related Technologies are Redefining Internal Communications - by Paul Miller
- 19 Appreciative Inquiry - by Jonathan Priest
- 20 How to Run a Focus Group - by Patrick Williams
- 21 Facilitation Skills for Line Managers - by Marc Wright
- PART IV LEADERSHIP AND CHANGE COMMUNICATION
- 22 Leadership and Engagement - by Bill Quirke
- 23 Communicating Through a Merger or Acquisition - by Marc Wright
- 24 Make Change Last - by Caisa Alpsten and Ulla Mogestad
- 25 New CEO: A Case Study in Communicating - by Lee Smith
- PART V ADVANCED COMMUNICATION SKILLS
- 26 Corporate Social Responsibility and the Communication Professional - by Ingrid Selene
- 27 Storytelling and Business - by Ian Buckingham and Paul Miller
- 28 Moving Minds - by Simon Wright
- 29 Perspective: The Hidden Dimension - by Mike Klein
- 30 Cultural Barriers - by Marc Wright
- 31 Using Pictures to Convey Strategy - by Hilary Scarlett
- 32 Communication Champions - by Fiona Robertson
- 33 Better Emails: The W-H-Y Technique - by Marc Wright
- 34 Creating Meaningful Dialogue at Work - by Jacqui Hitt
- 35 Advanced Employee Engagement - by Kevin Keohane
- 36 How to Create an Award-Winning Change Campaign - by Nicky Flook
- PART VI SOCIAL MEDIA INSIDE THE ENTERPRISE
- 37 Social Media: An Introduction - by Euan Semple
- 38 First Steps in Implementing Social Media - by Marc Wright
- 39 Blogs and Blogging - by Marc Wright
- 40 Blogging for the Finance Sector - by Yang-May Ooi
- 41 Writing for the Web - by Fiona Robertson
- 42 Instant Messaging as a Communication Tool - by Joanna Goodrick
- Appendix: The Competencies
- Appendix: Communication Session – A Typical Template