Gower Business Handbooks: The Global Business Handbook
Gower Business Handbooks: The Global Business Handbook
Editors: Newlands, David J. and Hooper, Mark J.
Publication Year: 2009
Publisher: Ashgate Publishing
Single-User Purchase Price:
$99.95

Unlimited-User Purchase Price:
$149.93
ISBN: 978-0-566-08747-9
Category: Business, Finance & Economics - Business
Image Count:
89
Book Status: Available
Table of Contents
This rich resource includes a global focus, backed by the latest research on different aspects of international business carried out in different parts of the world.
Table of Contents
- List of Figures
- List of Tables
- Contributors
- Acknowledgements
- The Eight Dimensions of International Business David J. Newlands and Mark J. Hooper
- DIMENSION 1: INTERNATIONAL PERSPECTIVES
- 1 International Business – Operating Abroad David Trigg and Marie C. Trigg
- 2 International Strategy Management Mark J. Hooper
- 3 International Business Ethics David Kimber and Fran Siemensma
- DIMENSION 2: RELATIONSHIP MANAGEMENT
- 4 Inter-Firm Collaboration and Partnering: A Key Competence to Satisfy Demand Maria Veludo
- 5 International Negotiation Brooks C. Holtom
- DIMENSION 3: SUPPLY CHAIN MANAGEMENT
- 6 Social and Environmental Management Mark J. Hooper with Alkiviadis Tromaras
- 7 Managing Mergers and Acquisitions Zoltán Antal-Mokos
- 8 Supply Chain Management Douglas MacBeth
- 9 International Purchasing Management David J. Newlands
- 10 Reverse Logistics Isabel Fernández
- DIMENSION 4: REGIONAL AND COUNTRY SPECIFIC DIFFERENCES
- 11 Human Resource Management's Relationship to Company Performance Nada Zupan
- 12 International Human Resource Management Hedley Malloch
- 13 Employment Relations in a Global Networked Economy Sandra Jones
- 14 Human Resources Management Practices within Japanese Companies Peter Firkola
- DIMENSION 5: MARKETING AND SALES
- 15 Doing Business in Western Europe Simon A. Mercado
- 16 Doing Business in NAFTA Coral R. Snodgrass
- 17 Direct Marketing – A Global Perspective Tim Lyons
- 18 Retail Merchandising and Sales Promotions Mayo de Juan Vigaray and Beyza Gültekin
- 19 Services Marketing: An Overview and Relational Approach of the B2B Setting Ruben Chumpitaz and Nicholas G. Paparoidamis
- DIMENSION 6: COST MANAGEMENT
- 20 Strategic Cost Management Roby B. Sawyers
- 21 Strategic Management of Not-for-Profit Organizations Steve Molloy
- DIMENSION 7: INNOVATION AND QUALITY
- 22 The Quality Management Situation – An Introduction Kevin Laframboise
- 23 Technology and Innovation Management David J. Newlands
- 24 Managing Knowledge Strategically Sandra Jones
- 25 Tacit Knowledge and Implicit Learning Keith Dawes
- DIMENSION 8: BUSINESS TRANSFORMATION
- 26 Service Operations Management Erkan Bayraktar
- 27 International Transportation, Shipping and Logistics Phil Scott
- 28 Supplier Development David J. Newlands
- 29 International Entrepreneurship: Developing Cross-cultural Entrepreneurial Competence Olga Muzychenko
- 30 Change Management – Realizing the Transformation David J. Newlands
- 31 International Business Training using a Supply Chain Game David J. Newlands