Business Communication Pocket Guide: Writing for Business: Professionalism, Integrity and Power
Business Communication Pocket Guide: Writing for Business: Professionalism, Integrity and Power
Editor/Author
Jovin, Ellen
Publication Year: 2019
Publisher: Nicholas Brealey
Price: Core Collection Only

ISBN: 978-1-52-930345-2
Category: Business, Finance & Economics - Business
Image Count:
2
Book Status: Available
Table of Contents
Writing for Business covers writing principles that are relevant for a wide range of business documents, including email, letters, memos, reports, proposals, and more, while also offering editing tips to ensure you come across as professional and polished.
This book is found in the following Credo Collections:
Table of Contents
- Introduction A Philosophy of Workplace Writing
- Chapter 1. Getting to the Point in Email
- 1.1 Email Subject Lines
- 1.2 The Subject Is Not Part of Your Email Message
- 1.3 The Point of Your Email
- Chapter 2. Email Salutations
- 2.1 Salutation Punctuation
- 2.2 Email Salutations for One Recipient
- 2.3 Email Salutations for an Unknown Recipient
- 2.4 Email Salutations for Multiple Recipients
- 2.5 Recipient Names in Email
- 2.6 May I Stop Greeting You Yet?
- Chapter 3. Email Closings
- 3.1 Closing Format
- 3.2 Closing Words
- 3.3 Signature Files
- Chapter 4. Email Models and Makeovers
- 4.1 Bullets Are Helpful But No Panacea!
- 4.2 Explain Your Attachments
- 4.3 Emailing a Letter and Resume
- 4.4 Informational Stinginess in Email
- 4.5 Bad News and Diplomacy
- 4.6 Sudden Attacks of Formality
- 4.7 Don't Put Disparate Topics in the Same Email
- 4.8 Don't Write Like a Telegram
- Chapter 5. Mind Your Email Details
- 5.1 Capitalization in Email Messages
- 5.2 Email Font Should Be Boring
- 5.3 Exclamation Points in Email
- 5.4 Ellipses and Dashes … Running Amok
- 5.5 Aggressive Punctuation!!!
- 5.6 Abbreviations and Emojis
- 5.7 Responding to Careless Emailers
- Chapter 6. Special Topics in Email
- 6.1 Copying Etiquette
- 6.2 Minimize Use of “Reply All”
- 6.3 The Ethics of Forwarding
- 6.4 Automatic Replies: Handle with Care
- 6.5 Blind Copying: Benefits and Risks
- 6.6 Don't Email in Anger
- 6.7 Handheld Devices Are No Excuse
- 6.8 Urgent Email: How Urgent Is It?
- 6.9 The Etiquette of Read Receipts
- 6.10 Reducing Email Volume
- 6.11 Reader Responsibilities
- Chapter 7. The Creative Process: Idea Generation
- 7.1 Brainstorming
- 7.2 Freewriting
- 7.3 Research and Notetaking
- 7.4 Outlining
- 7.5 Try Going Tech- Free
- Chapter 8. The Structure of Longer Documents
- 8.1 The Thesis and the Introduction
- 8.2 Don't Use Transitional Expressions as Organizational Bandages
- 8.3 Order of Ideas
- 8.4 Detail and the Body Paragraph
- 8.5 The Length of the Body Paragraph
- 8.6 Conclusions for Longer Documents
- Chapter 9. Notes on Different Document Types
- 9.1 Business Letters Aren't Dead
- 9.2 Presentation Slides as Textual Assaults
- 9.3 Thank-You Notes Move Mountains
- 9.4 Instant Messaging: No Excuse for Bad Writing
- 9.5 Common Weaknesses in Proposals
- 9.6 The Template Trap
- Chapter 10. The Art of the Sentence
- 10.1 Neverending Sentences
- 10.2 Sentence Structure Basics
- 10.3 Sentence Variety
- 10.4 Comma Splices: Beware!
- 10.5 Problematic Passive Voice
- 10.6 Excessive Use of Prepositional Phrases
- Chapter 11. Word Choice and Writing Dynamism
- 11.1 Wordiness: Too Much Is Too Much
- 11.2 Ornate Language and Faux Fanciness
- 11.3 Jargon and Business Buzzwords
- 11.4 Clichés and Trite Language
- 11.5 Don't Write Like a Business Robot
- 11.6 Precision Has Business Value
- 11.7 Excessive Use of Linking Verbs
- Chapter 12. Writing Myths
- 12.1 Myth #1. Don't begin a sentence with because.
- 12.2 Myth #2. Don't begin a sentence with and or but.
- 12.3 Myth #3. Don't end a sentence with a preposition.
- 12.4 Myth #4. Don't split an infinitive.
- 12.5 Myth #5. Never use I think, I feel, I hope.
- Chapter 13. Editing Tips
- 13.1 Check Your Eyesight
- 13.2 The Psychology of Writing
- 13.3 Outlining as an Organization Check
- 13.4 Process Management
- 13.5 Reference Materials and Technology Tools
- 13.6 Print and Read Your Document
- 13.7 Editing Teamwork!
- Conclusion
- About the Author
- About Syntaxis