From finance and strategy to leadership and marketing, The Ultimate MBA Book is a dynamic collection of tools, techniques, and strategies for success. Discover the main themes and key ideas you need and bring it all together with practical exercises.

Table of Contents

• Part 1: Your MBA Masterclass
• Introduction
• Chapter 1. Global business pressures and change
• Chapter 2. Finance, economics and accounting
• Chapter 3. Entrepreneurship, ethics and social responsibility
• Chapter 4. Strategy and marketing
• Chapter 5. Operations management
• Chapter 6. Organizational behaviour and human resources management
• Chapter 7. Research and change management
• 7 × 7
• Part 2: Your Finance for Non-Financial Managers Masterclass
• Introduction
• Chapter 8. An introduction to the Profit Statement
• Chapter 9. An introduction to the Balance Sheet
• Chapter 10. Understanding published accounts
• Chapter 11. Accounting ratios and investment decisions
• Chapter 12. Cash and the management of working capital
• Chapter 13. Costing
• Chapter 14. Budgets
• 7 × 7
• Part 3: Your Strategy Masterclass
• Introduction
• Chapter 15. Understand what strategy is and what it isn't
• Chapter 16. Understand what drives strategy and what strategy drives
• Chapter 17. Understand internal strategy
• Chapter 18. Understand marketing strategy
• Chapter 19. Understand brand strategy
• Chapter 20. Understand competitive strategy
• Chapter 21. Keep strategy going
• 7 × 7
• Part 4: Your Marketing Masterclass
• Introduction
• Chapter 22. What is marketing?
• Chapter 23. Marketing and the customer
• Chapter 24. Marketing information and marketing research
• Chapter 25. Strategic marketing
• Chapter 26. The marketing mix – product and price
• Chapter 27. The marketing mix – place
• Chapter 28. The marketing mix – promotion
• 7 × 7
• Answers