Marketing in the Digital World

Editor/Author Kapoor, Avinash
Publication Year: 2021
Publisher: Business Expert Press

Single-User Purchase Price: $57.00
Unlimited-User Purchase Price: $85.50
ISBN: 978-1-94-858005-2
Category: Business, Finance & Economics - Marketing
Book Status: Available
Table of Contents

The author explores and analyzes the digital and social media dynamics for virtual world, including the mechanism involved in bringing targeted traffic and increasing brand awareness in the real-time programmatic and algorithmic world of communication, where the new digital world is progressively being propelled by the blockchain-enabled social media platforms.

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Table of Contents

    • Preface
    • Chapter 1. Digital Marketing Landscape
    • Chapter 2. Digital Marketing and Artificial Intelligence
    • Chapter 3. Blockchain and Its Applications
    • Chapter 4. Virtual World: Digital Strategy Advantage
    • Chapter 5. Digital and Social Media Solutions for Virtual World
    • References
    • About the Author