The SAGE Handbook of Marketing Ethics

Editors: Eagle, Lynne, Dahl, Stephan, and De Pelsmacker, Patrick et.al
Publication Year: 2021
Publisher: Sage UK

Single-User Purchase Price: $185.00
Unlimited-User Purchase Price: $277.50
ISBN: 978-1-52-970929-2
Category: Business, Finance & Economics - Marketing
Image Count: 24
Book Status: Available
Table of Contents

The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing's many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices.

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Table of Contents

  • List of Figures and Tables
  • Notes on the Editors and Contributors
  • Part I: Foundations of Marketing Ethics
  • 1. Introduction to Marketing Ethics - Lynne Eagle, Stephan Dahl, Patrick De Pelsmacker and Charles R. Taylor
  • 2. Internal and External Drivers of an Ethical International Marketing Strategy: Implications on Reputational Advantage and Performance - Leonidas C. Leonidou, Bilge Aykol and Pantelitsa Eteokleous
  • Part II: Theoretical and Research Approaches to Marketing Ethics
  • 3. Cross-cultural and Religious Perspectives on Marketing Ethics - Charles R. Taylor and Mivena Panteqi
  • 4. An Interdisciplinary View of Marketing Ethics - Dominik Mahr, Martina Čaić and Gaby Odekerken-Schröder
  • 5. Conducting Ethical Research in Marketing - Mathieu Alemany Oliver
  • 6. Female Sexualisation and Objectification in Advertising: Research Insights and Future Research Agenda for Advertising Ethics - Caroline Moraes, Solon Magrizos and Lucy Hebberts
  • 7. Parental Mediation of Children's Exposure to Online Media and Advertising - Patrick De Pelsmacker, Kristien Daems and Ingrid Moons
  • Part III: Marketing Ethics and Social Issues
  • 8. Marketing to Vulnerable Consumers - Brian Young
  • 9. Cross-Cultural and Sub-Cultural Issues in Marketing Ethics - Daniel E. Palmer
  • 10. Stereotyping in Marketing - Martin Eisend and Sofiia Kanevska
  • 11. Cultural Appropriation - Ann-Marie Kennedy and Marian Makkar
  • 12. Appearances Matter: The Impact of Unattainable Idealizations of an Individual's Physical Self - Lynne Eagle and Rachel Hay
  • 13. Ethical Issues in Marketing to the LGBT Community: Of Becoming Visible and Being Targeted - Stephan Dahl
  • 14. Ethical Perspectives on Sustainability in Marketing - Mark Peterson
  • Part IV: Issues in Consumer Ethics
  • 15. Circular Economy and Sustainable Consumption: Suggestions for Ethical Marketing - Johan Jansson
  • 16. Sustainability Marketing: Products, Fairtrade, and Greenwashing - Caroline J. Oates
  • 17. Business-to-Business (Industrial) Marketing Ethics - Ross Brennan
  • 18. The Ethics of Social Marketing and Non-Profit/Charity Marketing - Krzysztof Kubacki and Natalia Szablewska
  • 19. Ethical Issues in Tourism - Tazim Jamal and Seunghoon Lee
  • 20. Social Causes, Consumer Activism and Human Rights - Natalia Szablewska, Tanja Kamin and Krzysztof Kubacki
  • Part V: Ethical Issues in Specific Sectors
  • 21. Ethics and Corporate Social Responsibility - Karla K. Gower
  • 22. Ethics in Financial Products Marketing - Michelle Cull, Suzan Burton and Regan Lam
  • 23. Consumer and Marketing Ethics: A Case of the Fashion Industry - Srikant Manchiraju and Amrut Sadachar
  • 24. Ethical Considerations for Pharmaceutical Marketing - Christian Lolk and Charles R. Taylor
  • 25. Ethical Marketing of Harmful Products: Sugar, Alcohol and Tobacco - Karmen Lužar, Steven Greenland and David Low
  • 26. Food Marketing Ethics - Morven G. McEachern
  • 27. Ethical Aspects of Digital (eHealth and mHealth) Marketing - Isabell Koinig, Sandra Diehl and Ralf Terlutter
  • Part VI: Ethical Issues in the Marketing Mix
  • 28. Product and Branding Ethics - Béatrice Parguel and Elisa Monnot
  • 29. The Ethics of Pricing - Juan Manuel Elegido
  • 30. Personalization in Digital Marketing: Implementation Strategies and the Corresponding Ethical Issues - Roseline van Gogh, Michel Walrave and Karolien Poels
  • 31. Ethics in Digital Marketing and Social Media - Annmarie Hanlon
  • 32. Ethics Within Sponsorship - Nicolas Chanavat and Guillaume Bodet
  • 33. The Sales Ethics Subculture - Greg W. Marshall, O. C. Ferrell, Victoria Bush, Mark W. Johnston and Linda Ferrell
  • 34. Ethics in Public Relations - Peter Neijens
  • Part VII: Concluding Comments and Reflections
  • 35. Ethics and New Media, A Double-Edged Sword: A Case Study of Digital Marketing Transformation in the Charity Sector - Brendan James Keegan and Lee Smorthit
  • 36. Marketing Ethics and Regulation of Marketing Activity: The Role of Government and Industry - Lynne Eagle, Stephan Dahl, Patrick De Pelsmacker and Charles R. Taylor
  • 37. Concluding Comments Regarding the Challenges of Marketing Ethics - Patrick De Pelsmacker, Lynne Eagle, Stephan Dahl and Charles R. Taylor