Conducting Survey Research: A Practical Guide

Editor/Author Herkenhoff, Linda and Fogli, John
Publication Year: 2018
Publisher: Business Expert Press

Price: Core Collection Only
ISBN: 978-1-63-157921-9
Category: Social Sciences - Research Methods & Study Skills
Image Count: 94
Book Status: Available
Table of Contents

Through case studies, real-life examples, and multiple data visualization graphics, Conducting Survey Research offers a unique how to guide on creating a survey.

Share this

Table of Contents

  • Acknowledgments
  • Chapter 1. Survey Research Overview
  • Chapter 2. Survey Administration
  • Chapter 3. Item Scaling
  • Chapter 4. Questionnaire Design
  • Chapter 5. Sampling
  • Chapter 6. Data Analysis
  • Chapter 7. Survey Reporting
  • Appendices
  • About the Authors