The Handbook of Organizational Rhetoric and Communication offers coverage of the foundations and macro-contexts of rhetoric - as well as its use in organizational communication, public relations, marketing, management and organization theory.

Table of Contents

• List of Figures
• List of Boxes and Tables
• Notes on Contributors
• Preface
• – Introduction: Organizational Rhetoric
• – Organizational Communication and Organizational Rhetoric I: The Theme of Merger
• – Organizational Communication and Organizational Rhetoric II: The Theme of Division
• – Public Relations and Rhetoric: Conflict and Concurrence
• – Marketing Rhetoric and the Rhetoric of Marketing: Manipulation or Mutuality?
• – Rhetorical Analysis in Management and Organizational Research, 2007–2017
• – A Theory of Organization as a Context For, and as Constituted by, Rhetoric
• – Identification: Connection and Division in Organizational Rhetoric and Communication
• – Deploying the Topics
• – The Truth About Ideographs: Progress Toward Understanding and Critique
• – Myths that Work: Toward a Mythology of Organizations and Organizing
• – Stasis Theory: An Approach to Clarifying Issues and Developing Responses
• – Corporate Apologia: Organizational Rhetoric and Wrongdoing
• – Ethos and its Constitutive Role in Organizational Rhetoric
• – The New Civic Persona: Organizational/Institutional Citizenship Reimagined
• – Rhetorical Figures: The Case of Advertising
• – Spades, Shovels, and Backhoes: Unearthing Metaphors in Organizational Rhetoric
• – Synecdoche: Another Ubiquitous and Everyday Trope
• – Rhetorical Legitimacy Contests: EpiPen and the Pharmaceutical Industry's Rope-A-Dope
• – Rhetorical Agency: What Enables and Restrains the Power of Speech?
• – Organizational Rhetoric in Deeply Pluralistic Societies: The Agonistic Alternative
• – Understanding the Rhetoric of Dialogue and the Dialogue of Rhetoric
• – Persuasion in Organizational Rhetoric: Distinguishing between Instrumental and Deliberative Approaches
• – Strategic Message Design Defined: A Call for Focused Organizational Rhetoric and Communication
• – Visual and Multimodal Rhetoric and Argumentation in Organizations and Organizational Theory
• – Conceptualizing Audience in the Communication Process
• – Strategic Issues Management: Organizations Operating in Rhetorical Arenas
• – Corporate Social Responsibility and Rhetoric: Conceptualization, Construction, and Negotiation
• – Organizational Rhetoric––Dialogue and Engagement: Explicating the Infrastructural Approach to Risk Communication
• – Rhetoric as the Progenitor: The Creation and Expansion of Crisis Communication
• – Organizing for Advocacy: Activist Organizational Rhetoric
• – Aristotle, Burke, and Beyond: Impetus for Organizational Rhetoric's Revival
• – New Vistas in Organizational Rhetoric
• – Conclusions and Take Away Points