Handbooks in Communication and Media: The Handbook of Organizational Rhetoric and Communication
Handbooks in Communication and Media: The Handbook of Organizational Rhetoric and Communication
Editors: Ihlen, Oyvind and Heath, Robert L.
Publication Year: 2018
Publisher: Wiley
Single-User Purchase Price:
$210.00

Unlimited-User Purchase Price:
$315.00
ISBN: 978-1-11-926573-3
Category: Social Sciences - Media & Communications
Image Count:
10
Book Status: Available
Table of Contents
The Handbook of Organizational Rhetoric and Communication offers coverage of the foundations and macro-contexts of rhetoric - as well as its use in organizational communication, public relations, marketing, management and organization theory.
Table of Contents
- List of Figures
- List of Boxes and Tables
- Notes on Contributors
- Preface
- – Introduction: Organizational Rhetoric
- – Organizational Communication and Organizational Rhetoric I: The Theme of Merger
- – Organizational Communication and Organizational Rhetoric II: The Theme of Division
- – Public Relations and Rhetoric: Conflict and Concurrence
- – Marketing Rhetoric and the Rhetoric of Marketing: Manipulation or Mutuality?
- – Rhetorical Analysis in Management and Organizational Research, 2007–2017
- – A Theory of Organization as a Context For, and as Constituted by, Rhetoric
- – Identification: Connection and Division in Organizational Rhetoric and Communication
- – Deploying the Topics
- – The Truth About Ideographs: Progress Toward Understanding and Critique
- – Myths that Work: Toward a Mythology of Organizations and Organizing
- – Stasis Theory: An Approach to Clarifying Issues and Developing Responses
- – Corporate Apologia: Organizational Rhetoric and Wrongdoing
- – Ethos and its Constitutive Role in Organizational Rhetoric
- – The New Civic Persona: Organizational/Institutional Citizenship Reimagined
- – Rhetorical Figures: The Case of Advertising
- – Spades, Shovels, and Backhoes: Unearthing Metaphors in Organizational Rhetoric
- – Synecdoche: Another Ubiquitous and Everyday Trope
- – Rhetorical Legitimacy Contests: EpiPen and the Pharmaceutical Industry's Rope-A-Dope
- – Rhetorical Agency: What Enables and Restrains the Power of Speech?
- – Organizational Rhetoric in Deeply Pluralistic Societies: The Agonistic Alternative
- – Understanding the Rhetoric of Dialogue and the Dialogue of Rhetoric
- – Persuasion in Organizational Rhetoric: Distinguishing between Instrumental and Deliberative Approaches
- – Strategic Message Design Defined: A Call for Focused Organizational Rhetoric and Communication
- – Visual and Multimodal Rhetoric and Argumentation in Organizations and Organizational Theory
- – Conceptualizing Audience in the Communication Process
- – Strategic Issues Management: Organizations Operating in Rhetorical Arenas
- – Corporate Social Responsibility and Rhetoric: Conceptualization, Construction, and Negotiation
- – Organizational Rhetoric––Dialogue and Engagement: Explicating the Infrastructural Approach to Risk Communication
- – Rhetoric as the Progenitor: The Creation and Expansion of Crisis Communication
- – Organizing for Advocacy: Activist Organizational Rhetoric
- – Aristotle, Burke, and Beyond: Impetus for Organizational Rhetoric's Revival
- – New Vistas in Organizational Rhetoric
- – Conclusions and Take Away Points