Green Business: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the challenges and benefits of implementing sustainability into the core functions of contemporary enterprises, focusing on how green approaches improve operations.

Table of Contents

• Section 1: Fundamental Concepts and Theories
• — Ecological Responsibility and Sustainable Development as Preconditions for Development of the Concept of Circular Economy
• — Consumer Cooperation in Sustainability: The Green Gap in an Emerging Market
• — Application of Circular Economy for Sustainable Resource Management in Kuwait
• — Exploring Client Perceptions and Intentions in Emerging Economies: The Case of Green Banking Technology
• — The Green School: A Superintendent’s Perspective
• — Green IT Adoption: Lessons From the Philippines Business Process Outsourcing Industry
• — Green Supply Chain Management Model for Sustainable Manufacturing Practices
• — Green Customer Satisfaction
• — Green Marketing in India: A Theoretical Perspective
• — Eco-Friendly Culpabilities of Modern Corporates on Ecological Marketing: An Overview
• Section 2: Development and Design Methodologies
• — Consumer Values and Green Products Consumption in Malaysia: A Structural Equation Modelling Approach
• — Constructing Green IT Alignment Framework: Car Manufacturer Case
• — Understanding Attitude Towards Green IT Among Professionals in IT Service SMEs in Bangladesh
• — Implementation of Green Supply Chain Management in a Globalized Economy
• — The Role of a Strategic and Sustainable Orientation in Green Supply Chain Management
• — CSR in Cultural Organizations: A Valorization Model
• — Green Growth Intervention on Employment Generation in India: Dynamic CGE Model Approach
• — Contextual Relationship Among 3 C’s and Innovative Green Procurement Practices Using ISM and Its Validation Using MICMAC Analysis
• — Development of a Research Framework for Green IT Enablers Using Interpretive Structural Modelling
• — Eco-Innovation Enablers and Typology in Green Furniture Manufacturing
• — Cloud Computing Technologies for Green Enterprises: Fundamentals of Cloud Computing for Green Enterprises
• — Collective Green Creativity and Eco-Innovation as Key Drivers of Sustainable Business Solutions in Organizations
• — A Business Model Framework for Crowd-Driven IoT Ecosystems
• Section 3: Tools and Technologies
• — Green Attitudes and Thinking in The New Green Market: Using Mathematical Modeling to Satisfy Green Customers’ Needs
• — Green Marketing as a Tool for Reducing Environmental Footprint of the Construction Industry
• — Green Marketing Initiatives and Sustainable Issues in Hotel Industry
• — Building Theory of Green Procurement Using Fuzzy TISM and Fuzzy DEMATEL Methods
• — Green Information Systems for Sustainability
• — Value Engineering-Based Method for Implementing the ISO14001 System in the Green Supply Chains
• — Intelligent IoT-Enabled System in Green Supply Chain Using Integrated FCM Method
• — Green Information System for a Sustainable Enterprise
• — Concurrent Design of Green Composites
• — Cloud Computing Technology for Green Enterprises
• — Green Specifications: A Concrete Example
• — Introducing Eco Friendly Urban Traffic Control Room: A Green Approach
• Section 4: Utilization and Applications
• — Green Practices Implementation as Prerequisite to Sustain Firm Competitive Advantages: The Empirical Study from Indonesia Large Scale Enterprises (LSEs)
• — The Drivers, Practices and Outcomes of Green Supply Chain Management: Insights From ISO14001 Manufacturing Firms in Malaysia
• — Green Investments and Returns: A Developing Country Perspective
• — Why Do Companies Engage in Green Marketing? Alternative Green Marketing Strategies and the Motivations for the Green Marketing Approach
• — Educated Young Consumer Purchase Behavior Towards Green Products: An Empirical Study in India
• — Tourists Becoming Increasingly Aware of Green Tourism: Tourist Intention to Choose Green Hotels in Bangalore, India
• — Improving the Supply Chain (SC) Stream With Green Product Design (GPD) Strategy: Green Supply Chain Management (GSCM)
• — Ethical Practices, Buyer-Supplier Relationship, and Innovative Green Procurement Performance: Some Exploratory Results
• — Increased Value Through Sharing in Multi-Sided Markets: Sustainability With Ridesharing
• — The Italian Doctrine Economia Aziendale and the Primary Interest of the Organizations
• — Green Brand Personality: Its Relevance to the Green Marketing Practices
• — A Temporal Case Study of Green Business Initiatives of a Leading Firm in the Indian Hydrocarbon Industry
• — Environmental Sustainability Practices for SMEs
• — Institutional Perspective on the Drivers of Green Innovations in Firms
• — The Leading Practices of Green Mobile Telecommunication Base Station Design
• Section 5: Organizational and Social Implications
• — Green Innovation and Ethical Responsibility: Do They Improve Customer’s Green Purchase Intentions?
• — Driving Green Marketing in a Developing Country: Reducing the Attitude-Behaviour Gap
• — Customers’ Perceptions of Green Banking: Examining Service Quality Dimensions in Bangladesh
• — Evaluating Factors Affect Green IT Readiness (Part 1)
• — Created Shared Value and Sustainable, Inclusive Development of Developing Countries
• — Green Entrepreneurship in Transitional Economies: Breaking Through the Constraints of Legitimacy
• — Customer Satisfaction in the Consumption of Green Products
• — Perception of Romanian Consumers on Ecological Products
• — The Impact of Green Attributes From Suppliers on Supply Chain Performance
• — Evaluating Factors Motivate Users on Green IT Readiness (Part 2)
• — Drivers and Barriers to Green Supply Chain Management Practices: The Views of Turkish and Egyptian Companies Operating in Egypt
• — Effects of Corporate Social Responsibility and Creating Shared Value on Sustainability
• — Assessing the Maturity of Green IT Adoption Within the Philippine Manufacturing Industry
• — Assessing the Green Supply Chain Management for the United Arab Emirates Construction Industry
• — Evaluation of Financial and Economic Effects on Green Supply Chain Management With Multi-Criteria Decision-Making Approach: Evidence From Companies Listed in BIST
• — Survey of State-of-Art in Green Cloud Computing
• — Looking Good and Thinking Green: Can Green Personal Care Products Be Promoted?
• Section 6: Managerial Impact
• — Psychological Factors Influencing the Managers’ Intention to Adopt Green IS: A Review-Based Comprehensive Framework and Ranking the Factors
• — Meaning of Green for 3PL Companies
• — Green Marketing Strategies and Marketing Performance: The Case of Turkey
• — Identification of Contextual Relationship Among Collaboration, Cooperation, Coordination, and Innovative Green Procurement Practices
• — Green Retailing: A New Paradigm in Supply Chain Management
• Section 7: Critical Issues and Challenges
• — A Review on Green Trust and Environmental Quality Awareness Affect Towards Environmental Attitude
• — Sustainable Consumption and Green Marketing in Developing Countries: Contemporary Perspective Using Nigeria and Kenya as Case Studies
• — Multi-Criteria Decision Making Techniques for Green Supply Chain Management: A Literature Review
• — Green Tourism and the Ambiguities of Sustainability Discourse: The Case of New Orleans’s Lower Ninth Ward
• — Awareness of Sustainability, Green IT, and Cloud Computing in Indian Organisations
• Section 8: Emerging Trends
• — Green Marketing Mix: A Review of Literature and Direction for Future Research
• — Green Investments and Food Security: Opportunities and Future Directions in the Context of Sustainable Development
• — Green Performance Strategies in Romanian Economy in the View of EU 2020 Strategy