Teach Yourself: The Ultimate Marketing & PR Book

Editor/Author Davies, Eric, Smith, Nick and Salter, Brian
Publication Year: 2018
Publisher: Hodder & Stoughton

Price: Core Collection Only
ISBN: 978-1-47-368398-3
Category: Business, Finance & Economics - Marketing
Image Count: 22
Book Status: Available
Table of Contents

The Ultimate Marketing & PR Book gives you everything you need to be a better marketer. It is a dynamic collection of essential skills covering the topics that will help you make a seismic impact upon your performance - faster than you ever thought possible.

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Table of Contents

  • Part 1: Your Marketing Masterclass
  • Introduction
  • What is marketing?
  • Marketing and the customer
  • Marketing information and marketing research
  • Strategic marketing
  • The marketing mix – product and price
  • The marketing mix – place
  • The marketing mix – promotion
  • Summary
  • 7 × 7
  • Part 2: Your Digital Marketing Masterclass
  • Introduction
  • Building the ultimate sales website
  • SEO: The backbone of any digital marketing strategy
  • Social media marketing madness
  • Pay per click (PPC) simplified and explained
  • Mobile optimization and getting mobile users
  • Email marketing – why you should do it no matter what
  • Other marketing tricks and tips in the modern world
  • Summary
  • 7 × 7
  • Part 3: Your Social Media Marketing Masterclass
  • Introduction
  • 15 Introduction to social media
  • Successful case studies
  • Getting started with social media marketing
  • Phase one of your social media takeover
  • Phase two of your social media takeover
  • Phase three: quality content creation
  • Managing, metrics and scaling up
  • Summary
  • 7 × 7
  • Part 4: Your Public Relations Masterclass
  • Introduction
  • Who needs PR?
  • External audiences
  • Dealing with the media
  • Social media
  • Practical pointers for powerful press releases
  • Marketing communications
  • Internal PR
  • Summary
  • 7 × 7
  • Answers