The Ultimate Marketing & PR Book gives you everything you need to be a better marketer. It is a dynamic collection of essential skills covering the topics that will help you make a seismic impact upon your performance - faster than you ever thought possible.

Table of Contents

• Part 1: Your Marketing Masterclass
• Introduction
• What is marketing?
• Marketing and the customer
• Marketing information and marketing research
• Strategic marketing
• The marketing mix – product and price
• The marketing mix – place
• The marketing mix – promotion
• Summary
• 7 × 7
• Part 2: Your Digital Marketing Masterclass
• Introduction
• Building the ultimate sales website
• SEO: The backbone of any digital marketing strategy
• Social media marketing madness
• Pay per click (PPC) simplified and explained
• Mobile optimization and getting mobile users
• Email marketing – why you should do it no matter what
• Other marketing tricks and tips in the modern world
• Summary
• 7 × 7
• Part 3: Your Social Media Marketing Masterclass
• Introduction
• 15 Introduction to social media
• Successful case studies
• Getting started with social media marketing
• Phase one of your social media takeover
• Phase two of your social media takeover
• Phase three: quality content creation
• Managing, metrics and scaling up
• Summary
• 7 × 7
• Part 4: Your Public Relations Masterclass
• Introduction
• Who needs PR?
• External audiences
• Dealing with the media
• Social media
• Practical pointers for powerful press releases
• Marketing communications
• Internal PR
• Summary
• 7 × 7
• Answers