The Routledge Companion to Consumer Behavior examines the relationship between consumer behaviour and motivation, including well-being, gender, social class, and more, and concludes with practitioner perspectives on the challenges and opportunities that come with understanding customers.

Table of Contents

• List of Illustrations
• List of Contributor Biographies
• Preface
• Part I: Introduction
• 1. A History of the Study of Consumer Behavior - Sidney J. Levy
• 2. Climate, Culture, and Consumption: Connecting the Dots - Jagdish N. Sheth
• Part II: Well-Being
• 3. Materialism: Conceptualizations, Antecedents, and Consequences - Nimish Rustagi and L. J. Shrum
• 4. The Therapeutic Utility of Shopping: Retail Therapy, Emotion Regulation, and Well-Being - Leonard Lee and Tim M. Böttger
• Part III: Perception
• 5. Drivers, Consequences, and Remedies of Biased Size Perceptions in Marketing - Nailya Ordabayeva and Pierre Chandon
• 6. Implications of Product Anthropomorphism Through Design - Ana Valenzuela and Rhonda Hadi
• Part IV: Learning and Memory
• 7. The Recall and Use of Narratives as Declarative and Procedural Consumer Knowledge - Robert S. Wyer Jr. and Tao Tao
• 8. The Lies Consumers Tell: The Opportunities and Challenges of Studying Consumer Deception - Christina I. Anthony and Elizabeth Cowley
• Part V: Self/Gender
• 9. The Interplay of the Desired and Undesired Selves in Everyday Consumption - Chihling Liu and Margaret K. Hogg
• 10. Gender and the Self: Traversing Feminisms, Masculinities, and Intersectionality Toward Transformative Perspectives - Linda Tuncay Zayer, Catherine A. Coleman, Wendy Hein, Jon Littlefield, and Laurel Steinfield
• Part VI: Motivation/Values/Personality
• 11. Social Values in Consumer Psychology: Key Determinants of Human Behavior - Wang Suk Suh and Lynn R. Kahle
• 12. The Dynamics of Multiple Goal Pursuit: Situation and Personality as Determinants of Goal Stickiness and Switching - Suresh Ramanathan
• Part VII: Decision Making
• 13. Pricing in the Digital Age: Implications for Consumer Behavior - Russell S. Winer
• 14. The Quantified Self: Self-Regulation in Cyborg Consumers - Rachel Ashman, Julia Wolny, and Michael R. Solomon
• Part VIII: Attitudes and Branding
• 15. How Consumers’ Attitudes Toward Brands are Shaped - Danielle J. Brick and Susan Fournier
• 16. Brand Attitude Structure - Frank R. Kardes, Ruth Pogacar, Roseann Hassey, and Ruomeng Wu
• Part IX: Language
• 17. The Influence of Marketing Language on Brand Attitudes and Choice - Ruth Pogacar, Tina M. Lowrey, and L. J. Shrum
• 18. On the Search for the Perfect Brand Name - Sascha Topolinski
• Part X: Buying/Retailing/Services/Disposal
• 19. How Retailing Cues Influence Shopping Perceptions and Behavior - Dhruv Grewal, Anne L. Roggeveen, and Lauren S. Beitelspacher
• 20. Using Visual Design to Improve Customer Perceptions of Online Assortments - Barbara E. Kahn
• Part XI: Family
• 21. Power and Gender Dynamics in Contemporary Families - Gokcen Coskuner-Balli and Samantha N. N. Cross
• 22. Conducting International Consumer Research with Children: Challenges and Potential Solutions - Tina M. Lowrey, Lan Nguyen Chaplin, Agnes Nairn, Aysen Bakir, Verolien Cauberghe, Elodie Gentina, Liselot Hudders, Hua Li, Fiona Spotswood, and Anna Maria Zawadzka
• Part XII: Groups/Social Media
• 23. Social Media - Ashlee Humphreys
• 24. Segmented Clusters versus Social Groupings and Status Games: The Changing Landscape of Luxury Consumers - Laurel Steinfield
• Part XIII: Subcultures
• 25. Community Lost: The Unrealized Collaborative Market Potential of Credit Unions - Hope Jensen Schau and Albert M. Muñiz Jr.
• 26. Co-constructing Institutions One Brick at a Time: Appropriation and Deliberation on LEGO Ideas - Albert M. Muñiz Jr. and Marie Taillard
• Part XIV: Social Class/Power
• 27. The Hidden Hand of Social Class - Paul Henry and Marylouise Caldwell
• 28. Impoverished Consumers: What We Know, What We Don't Know, and What We Should Do - Ronald Paul Hill
• Part XV: Culture
• 29. Multiple Shades of Culture: Insights from Experimental Consumer Research - Zeynep Gürhan-Canli, Gülen Sarial-Abi, and Ceren Hayran
• 30. The Case for Exploring Cultural Rituals as Consumption Contexts - Cele C. Otnes
• Part XVI: Applied Consumer Behavior
• 31. Consumer Behavior in the Marketing Information Ecosystem - John Wittenbraker and Norbert Wirth
• 32. Emerging Trends for Consumer Behavior Practitioners - Jim Multari