Editors: Solomon, Michael R. and Lowrey, Tina M.
Publication Year: 2018
Category: Business, Finance & Economics - Business
Book Status: Pending
Predicted Release Month: Dec 2020
The Routledge Companion to Consumer Behavior examines the relationship between consumer behaviour and motivation, including well-being, gender, social class, and more, and concludes with practitioner perspectives on the challenges and opportunities that come with understanding customers.