Routledge Companions in Business, Management and Accounting: The Routledge Companion to Consumer Behavior

Editors: Solomon, Michael R. and Lowrey, Tina M.
Publication Year: 2018
Publisher: Routledge

Single-User Purchase Price: $245.00
Unlimited-User Purchase Price: Not Available
ISBN: 978-1-13-869516-0
Category: Business, Finance & Economics - Business
Image Count: 31
Book Status: Available
Table of Contents

The Routledge Companion to Consumer Behavior examines the relationship between consumer behaviour and motivation, including well-being, gender, social class, and more, and concludes with practitioner perspectives on the challenges and opportunities that come with understanding customers.

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Table of Contents

  • List of Illustrations
  • List of Contributor Biographies
  • Preface
  • Part I: Introduction
  • 1. A History of the Study of Consumer Behavior - Sidney J. Levy
  • 2. Climate, Culture, and Consumption: Connecting the Dots - Jagdish N. Sheth
  • Part II: Well-Being
  • 3. Materialism: Conceptualizations, Antecedents, and Consequences - Nimish Rustagi and L. J. Shrum
  • 4. The Therapeutic Utility of Shopping: Retail Therapy, Emotion Regulation, and Well-Being - Leonard Lee and Tim M. Böttger
  • Part III: Perception
  • 5. Drivers, Consequences, and Remedies of Biased Size Perceptions in Marketing - Nailya Ordabayeva and Pierre Chandon
  • 6. Implications of Product Anthropomorphism Through Design - Ana Valenzuela and Rhonda Hadi
  • Part IV: Learning and Memory
  • 7. The Recall and Use of Narratives as Declarative and Procedural Consumer Knowledge - Robert S. Wyer Jr. and Tao Tao
  • 8. The Lies Consumers Tell: The Opportunities and Challenges of Studying Consumer Deception - Christina I. Anthony and Elizabeth Cowley
  • Part V: Self/Gender
  • 9. The Interplay of the Desired and Undesired Selves in Everyday Consumption - Chihling Liu and Margaret K. Hogg
  • 10. Gender and the Self: Traversing Feminisms, Masculinities, and Intersectionality Toward Transformative Perspectives - Linda Tuncay Zayer, Catherine A. Coleman, Wendy Hein, Jon Littlefield, and Laurel Steinfield
  • Part VI: Motivation/Values/Personality
  • 11. Social Values in Consumer Psychology: Key Determinants of Human Behavior - Wang Suk Suh and Lynn R. Kahle
  • 12. The Dynamics of Multiple Goal Pursuit: Situation and Personality as Determinants of Goal Stickiness and Switching - Suresh Ramanathan
  • Part VII: Decision Making
  • 13. Pricing in the Digital Age: Implications for Consumer Behavior - Russell S. Winer
  • 14. The Quantified Self: Self-Regulation in Cyborg Consumers - Rachel Ashman, Julia Wolny, and Michael R. Solomon
  • Part VIII: Attitudes and Branding
  • 15. How Consumers’ Attitudes Toward Brands are Shaped - Danielle J. Brick and Susan Fournier
  • 16. Brand Attitude Structure - Frank R. Kardes, Ruth Pogacar, Roseann Hassey, and Ruomeng Wu
  • Part IX: Language
  • 17. The Influence of Marketing Language on Brand Attitudes and Choice - Ruth Pogacar, Tina M. Lowrey, and L. J. Shrum
  • 18. On the Search for the Perfect Brand Name - Sascha Topolinski
  • Part X: Buying/Retailing/Services/Disposal
  • 19. How Retailing Cues Influence Shopping Perceptions and Behavior - Dhruv Grewal, Anne L. Roggeveen, and Lauren S. Beitelspacher
  • 20. Using Visual Design to Improve Customer Perceptions of Online Assortments - Barbara E. Kahn
  • Part XI: Family
  • 21. Power and Gender Dynamics in Contemporary Families - Gokcen Coskuner-Balli and Samantha N. N. Cross
  • 22. Conducting International Consumer Research with Children: Challenges and Potential Solutions - Tina M. Lowrey, Lan Nguyen Chaplin, Agnes Nairn, Aysen Bakir, Verolien Cauberghe, Elodie Gentina, Liselot Hudders, Hua Li, Fiona Spotswood, and Anna Maria Zawadzka
  • Part XII: Groups/Social Media
  • 23. Social Media - Ashlee Humphreys
  • 24. Segmented Clusters versus Social Groupings and Status Games: The Changing Landscape of Luxury Consumers - Laurel Steinfield
  • Part XIII: Subcultures
  • 25. Community Lost: The Unrealized Collaborative Market Potential of Credit Unions - Hope Jensen Schau and Albert M. Muñiz Jr.
  • 26. Co-constructing Institutions One Brick at a Time: Appropriation and Deliberation on LEGO Ideas - Albert M. Muñiz Jr. and Marie Taillard
  • Part XIV: Social Class/Power
  • 27. The Hidden Hand of Social Class - Paul Henry and Marylouise Caldwell
  • 28. Impoverished Consumers: What We Know, What We Don't Know, and What We Should Do - Ronald Paul Hill
  • Part XV: Culture
  • 29. Multiple Shades of Culture: Insights from Experimental Consumer Research - Zeynep Gürhan-Canli, Gülen Sarial-Abi, and Ceren Hayran
  • 30. The Case for Exploring Cultural Rituals as Consumption Contexts - Cele C. Otnes
  • Part XVI: Applied Consumer Behavior
  • 31. Consumer Behavior in the Marketing Information Ecosystem - John Wittenbraker and Norbert Wirth
  • 32. Emerging Trends for Consumer Behavior Practitioners - Jim Multari