Routledge Companions in Business, Management and Accounting: The Routledge Companion to Consumer Behavior

Editors: Solomon, Michael R. and Lowrey, Tina M.
Publication Year: 2018
Publisher: Routledge

ISBN: 978-1-13-869516-0
Category: Business, Finance & Economics - Business
Book Status: Pending
Predicted Release Month:

The Routledge Companion to Consumer Behavior examines the relationship between consumer behaviour and motivation, including well-being, gender, social class, and more, and concludes with practitioner perspectives on the challenges and opportunities that come with understanding customers.

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