Handbook of Research on Advocacy, Promotion, and Public Programming for Memory Institutions

Editor/Author Ngulube, Patrick
Publication Year: 2019
Publisher: IGI Global

ISBN: 978-1-5225-7429-3
Category: Social Sciences
Image Count: 20
Book Status: Pending
Predicted Release Month: March 2020
Table of Contents

The Handbook of Research on Advocacy, Promotion, and Public Programming for Memory Institutions is a collection of innovative research on emerging strategies such as advocacy, outreach, marketing, and public programming to engage the community and to promote museum, library and archival collections.

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Table of Contents

  • Book Series
  • Mission
  • Coverage
  • Frontmatter
  • Editorial Advisory Board
  • List of Reviewers
  • Foreword
  • REFERENCES
  • Preface
  • REFERENCES
  • Section 1
  • Chapter 1: Doing More With Less
  • ABSTRACT
  • INTRODUCTION
  • THE USE OF CONCEPT OF SOFT POWER AS A FRAMEWORK IN THIS STUDY
  • PROBLEM STATEMENT
  • THE PURPOSE OF THIS STUDY
  • THE OBJECTIVES OF THIS STUDY
  • LITERATURE REVIEW
  • RESEARCH METHODOLOGY
  • FINDINGS AND DISCUSSION
  • CONCLUSION
  • FUTURE RESEARCH DIRECTIONS
  • RECOMMENDATIONS
  • REFERENCES
  • ADDITIONAL READINGS
  • KEY TERMS AND DEFINITIONS
  • Chapter 2: Building Inclusivity Through Connections With Community Archives
  • ABSTRACT
  • INTRODUCTION
  • BACKGROUND
  • RESEARCH STUDY
  • FUTURE RESEARCH DIRECTIONS
  • ACKNOWLEDGMENT
  • REFERENCES
  • Chapter 3: Global Perspectives on the Challenges and Prospects of Accessing and Using Documentary Heritage
  • ABSTRACT
  • INTRODUCTION
  • CONCEPTUALISING DOCUMENTARY HERITAGE
  • AN OVERVIEW OF ACCESS TO AND USE OF ARCHIVES
  • INTERNATIONAL PROTOCOLS ON ACCESS TO ARCHIVES
  • LEGAL INSTRUMENTS PERTAINING ACCESS TO AND USE OF THE PUBLIC ARCHIVES: CONSTRAINTS AND OPPORTUNITIES
  • THE INFLUENCE OF ARCHIVE PROCESSING ON ACCESS
  • REFERENCE SERVICES AND THEIR ROLE IN ACCESS PROVISION
  • USER STUDIES AND USER EDUCATION
  • THE INTRICACIES OF BALANCING PRESERVATION AND ACCESS
  • LESSONS LEARNT
  • FUTURE RESEARCH DIRECTIONS
  • CONCLUSION
  • REFERENCES
  • ADDITIONAL READING
  • KEY TERMS AND DEFINITIONS
  • Chapter 4: Customer Services at the Library Archives of the National University of Lesotho
  • ABSTRACT
  • INTRODUCTION
  • LITERATURE REVIEW
  • METHODOLOGY
  • DATA PRESENTATION AND ANALYSIS
  • FUTURE RESEARCH DIRECTIONS
  • CONCLUSION
  • RECOMMENDATIONS
  • REFERENCES
  • KEY TERMS AND DEFINITIONS
  • Chapter 5: Moving Forward and Making a Difference in Archival Institutions Through a Multifaceted Approach to Public Programming
  • ABSTRACT
  • INTRODUCTION
  • CONCEPTUAL GROUNDING
  • PUBLIC PROGRAMMING PLANNING
  • RESEARCH IN SUPPORT OF PUBLIC PROGRAMMING
  • PUBLIC PROGRAMMING COMMUNICATION CHANNELS
  • ROLE OF EVENTS IN PUBLIC PROGRAMMING
  • PUBLIC PROGRAMMING PARTNERSHIPS
  • ETHICAL CONSIDERATIONS IN PUBLIC PROGRAMMING
  • FUTURE RESEARCH DIRECTIONS
  • CONCLUSION
  • REFERENCES
  • ADDITIONAL READING
  • KEY TERMS AND DEFINITIONS
  • APPENDIX
  • Chapter 6: Collaboration on Public Programming by Memory Institutions in Botswana
  • ABSTRACT
  • INTRODUCTION
  • PUBLIC PROGRAMMING BY LIBRARIES, ARCHIVES AND MUSEUMS
  • CONTEXTUAL BACKGROUND ON PUBLIC PROGRAMMING BY LAMs IN BOTSWANA
  • GOALS OF PUBLIC PROGRAMMING
  • COLLABORATION ON PUBLIC PROGRAMMING BY PUBLIC MEMORY INSTITUTIONS GLOBALLY
  • THEORETICAL FRAMEWORK
  • STATEMENT OF THE PROBLEM
  • STUDY AIM AND OBJECTIVES
  • METHODOLOGY
  • FINDINGS OF THE STUDY
  • BENEFITS OF COLLABORATION IN PUBLIC PROGRAMMING BY PUBLIC MEMORY INSTITUTIONS
  • CHALLENGES FACED BY PUBLIC MEMORY INSTITUTIONS IN PUBLIC PROGRAMMING
  • FACTORS FOR CONSIDERATION BY BOTSWANA'S MEMORY INSTITUTIONS IN PUBLIC PROGRAMMING COLLABORATION
  • FUTURE RESEARCH DIRECTIONS
  • RECOMMENDATIONS
  • CONCLUSION
  • REFERENCES
  • KEY TERMS AND DEFINITIONS
  • Chapter 7: Use of Public Programming Strategies in Promoting Access to Documentary Heritage at Zimbabwe National Archives
  • ABSTRACT
  • INTRODUCTION
  • ARCHIVAL PUBLIC PROGRAMMING: AN OVERVIEW
  • METHODOLOGICAL ISSUES: RESEARCH APPROACH, STUDY POPULATION AND SAMPLING
  • PUBLIC PROGRAMMING AND OUTREACH ACTIVITIES AT NAZ
  • FUTURE RESEARCH DIRECTIONS
  • CONCLUSION
  • REFERENCES
  • ADDITIONAL READING
  • KEY TERMS AND DEFINITIONS
  • Chapter 8: Trends in the Utilization of the Holdings at the Bulawayo Archives and Records Centre, Zimbabwe (2014-2017)
  • ABSTRACT
  • INTRODUCTION
  • BACKGROUND TO THE STUDY
  • LITERATURE REVIEW
  • ACCESS TO RECORDS
  • PROBLEM STATEMENT
  • METHODOLOGY
  • FINDINGS OF THE STUDY
  • DISCUSSION OF RESULTS
  • RECOMMENDATIONS
  • FUTURE RESEARCH DIRECTIONS
  • CONCLUSION
  • REFERENCES
  • ADDITIONAL READING
  • KEY TERMS AND DEFINITIONS
  • Chapter 9: Raising Awareness About Public Archives in East and Southern Africa Through Social Media
  • ABSTRACT
  • INTRODUCTION
  • SOCIAL MEDIA STRATEGIES: CONNECTING PEOPLE WITH PUBLIC ARCHIVAL REPOSITORIES
  • RESEARCH PROCEDURE
  • FINDINGS
  • DISCUSSION
  • FUTURE RESEARCH DIRECTIONS
  • CONCLUSION AND RECOMMENDATIONS
  • REFERENCES
  • KEY TERMS AND DEFINITIONS
  • Chapter 10: Use of Social Media Platforms for Increased Access and Visibility by the Botswana National Archives and Records Services
  • ABSTRACT
  • INTRODUCTION
  • CONTEXTUAL SETTING
  • PROBLEM STATEMENT
  • SCOPE AND RESEARCH METHODOLOGY
  • SOCIAL MEDIA AND ARCHIVAL INSTITUTIONS
  • BENEFITS OF SOCIAL MEDIA USE FOR PROMOTING ARCHIVAL SERVICES
  • CHALLENGES IN THE USE OF SOCIAL MEDIA FOR PROMOTING ARCHIVAL SERVICES
  • RESEARCH FINDINGS AND DISCUSSIONS
  • EFFORTS IN SOCIAL MEDIA USE FOR MARKETING ARCHIVAL SERVICES BY BNARS
  • BENEFITS OF USING SOCIAL MEDIA FOR MARKETING AND OUTREACH BY BNARS
  • CHALLENGES IN SOCIAL MEDIA USE FOR MARKETING ARCHIVAL SERVICES BY BNARS
  • IMPACT OF SOCIAL MEDIA PLATFORMS ON MARKETING AND OUTREACH SERVICES OF ARCHIVES
  • SOLUTIONS AND RECOMMENDATIONS
  • FUTURE RESEARCH DIRECTIONS
  • CONCLUSION
  • REFERENCES
  • KEY TERMS AND DEFINITIONS
  • APPENDIX: INTERVIEW GUIDE
  • Section 2
  • Chapter 11: Customer Advocates
  • ABSTRACT
  • INTRODUCTION
  • BACKGROUND
  • THE ROLE OF A STRONG RELATIONSHIP
  • SOLUTIONS
  • FUTURE RESEARCH DIRECTIONS
  • REFERENCES
  • Chapter 12: Advocating for Library and Information Services by National Library Associations of Africa in the Context of Sustainable Development Goals
  • ABSTRACT
  • INTRODUCTION
  • LIBRARY AND INFORMATION SERVICES (LIS) IN AFRICA
  • UN 2030 AGENDA
  • ADVOCATING FOR LIS
  • LIBRARY ASSOCIATIONS
  • STANDING CONFERENCE OF EASTERN, CENTRAL AND SOUTHERN AFRICAN LIBRARY AND INFORMATION ASSOCIATIONS (SCECSAL)
  • AFRICAN LIBRARY AND INFORMATION ASSOCIATIONS AND INSTITUTIONS (AfLIA)
  • THE INTERNATIONAL FEDERATION OF LIBRARY ASSOCIATIONS AND INSTITUTIONS (IFLA)
  • LIBRARIES AND UN 2030 AGENDA
  • STRATEGIES FOR ADVOCATING FOR LIBRARY SERVICES
  • CHALLENGES FACED IN ADVOCATING FOR LIBRARY AND INFORMATION SERVICES
  • AREAS FOR FURTHER RESEARCH
  • CONCLUSION
  • REFERENCES
  • KEY TERMS AND DEFINITIONS
  • Chapter 13: A Framework for Advocacy, Outreach and Public Programming in Public Libraries in Africa
  • ABSTRACT
  • INTRODUCTION
  • BACKGROUND
  • METHODOLOGY
  • DEFINITIONS, CHARACTERISTICS AND CHALLENGES OF ADVOCACY, OUTREACH AND PUBLIC PROGRAMMING IN AFRICAN PUBLIC LIBRARIES
  • RESEARCH, PROCESSES, AND PRACTICE OF ADVOCACY, OUTREACH AND PUBLIC PROGRAMMING
  • INITIATIVES AND METHODS OF ADVOCACY OUTREACH AND PUBLIC PROGRAMMING IN PUBLIC LIBRARIES IN AFRICA
  • AN ADVOCACY, OUTREACH AND PROGRAMMING FRAMEWORK
  • FUTURE RESEARCH DIRECTIONS
  • CONCLUSION
  • REFERENCES
  • KEY TERMS AND DEFINITIONS
  • Chapter 14: E-Resources Marketing in African Academic Libraries
  • ABSTRACT
  • INTRODUCTION
  • BACKGROUND
  • GLOBAL PERSPECTIVES ON MARKETING E-RESOURCES IN ACADEMIC LIBRARIES
  • STATUS OF MARKETING E-RESOURCES IN ACADEMIC LIBRARIES IN AFRICA
  • EMERGING CONSENSUS AND PROSPECTS ON THE MARKETING OF E-RESOURCES IN ACADEMIC LIBRARIES IN AFRICA
  • FUTURE RESEARCH DIRECTIONS
  • CONCLUSION
  • REFERENCES
  • KEY TERMS AND DEFINITIONS
  • Chapter 15: Promoting Library Services in a Digital Environment in Zimbabwe
  • ABSTRACT
  • INTRODUCTION
  • BACKGROUND
  • OBJECTIVES OF THE STUDY AND METHODS
  • READING CULTURE IN THE DIGITAL AGE
  • STRATEGIES FOR PROMOTING LIBRARY SERVICES IN A DIGITAL ENVIRONMENT
  • LIBRARIANS’ PERCEPTIONS TOWARDS PROMOTING LIBRARY SERVICES IN A DIGITAL ENVIRONMENT
  • CHALLENGES FACED BY LIBRARIANS WHEN PROMOTING THEIR SERVICES IN A DIGITAL ENVIRONMENT
  • SOLUTIONS AND RECOMMENDATIONS
  • FUTURE RESEARCH DIRECTIONS
  • CONCLUSION
  • REFERENCES
  • KEY TERMS AND DEFINITIONS
  • Chapter 16: School Libraries Are a Must in Every Learning Environment
  • ABSTRACT
  • INTRODUCTION AND BACKGROUND
  • PROBLEM STATEMENT
  • LITERATURE REVIEW
  • CONCEPTUAL FRAMEWORK
  • METHODOLOGY
  • EXISTENCE OF SCHOOL LIBRARIES
  • THE FUNCTIONALITY OF THE LIBRARIES
  • THE QUALIFICATIONS OF THE STAFF IN CHARGE OF THE SCHOOL LIBRARY
  • THE COLLECTION DEVELOPMENT POLICY OF SCHOOL LIBRARIES
  • LIBRARY RESOURCES
  • FUTURE PLANS IN PLACE FOR THE LIBRARY AND RECOMMENDATIONS
  • FURTHER RESEARCH
  • CONCLUSION
  • REFERENCES
  • KEY TERMS AND DEFINITIONS
  • Section 3
  • Chapter 17: African Heritage Isn't ‘Dead’
  • ABSTRACT
  • INTRODUCTION
  • UNDERSTANDING HERITAGE
  • ‘LIVED’ AND ‘PERFORMED’ HERITAGE
  • PATRIMONISTS AND PRESERVATIONISTS
  • TOWARDS A POSTCOLONIAL IDENTITY OF ‘HERITAGE’
  • THE BATONGA PEOPLE OF ZIMBABWE
  • ORGANIZING KNOWLEDGE AND MEMORIES: LESSONS FROM THE BATONGA
  • SOME GLITCHES IN MEMORY AND HERITAGE MANAGEMENT
  • FUTURE RESEARCH DIRECTIONS
  • CONCLUSION
  • REFERENCES
  • KEY TERMS AND DEFINITIONS
  • Chapter 18: (Un)Liberated and Contested Narratives
  • ABSTRACT
  • BACKGROUND
  • MUSEUMS AS AGENTS OF THE STATE
  • MUSEUM PROFESSIONALS AND MEANING MAKING
  • MUSEUM BOARDS AND MANAGEMENT IN MEANING MAKING
  • FUTURE RESEARCH DIRECTIONS
  • CONCLUSION
  • REFERENCES
  • KEY TERMS AND DEFINITIONS
  • Chapter 19: The Voortrekker Monument as Memory Institution
  • ABSTRACT
  • INTRODUCTION
  • SHORT HISTORY OF THE VOORTREKKER MONUMENT
  • FROM CONCEPTION TO MODERN-DAY MANAGEMENT
  • THE VOORTREKKER MONUMENT AS A MEMORY INSTITUTION
  • FUTURE RESEARCH DIRECTIONS
  • CONCLUSION
  • ACKNOWLEDGMENT
  • REFERENCES
  • KEY TERMS AND DEFINITIONS
  • Chapter 20: Preserving Memory Through Branding
  • ABSTRACT
  • INTRODUCTION
  • MUSEUMS AS MEMORY INSTITUTIONS COMPETING FOR VISITORS AND DONORS
  • NO MUSEUM IS AN ISLAND
  • MUSEUMS AND THE BRAND
  • MUSEUMS BRAND AS A VECTOR FOR PROMOTION
  • MUSEUM BRAND AS A VECTOR FOR ADVOCACY
  • MUSEUM BRAND AS A VECTOR FOR PUBLIC PROGRAMMING
  • RECOMMENDATIONS AND FUTURE RESEARCH DIRECTIONS
  • CONCLUSION
  • REFERENCES
  • KEY TERMS AND DEFINITIONS
  • Compilation of References
  • About the Contributors