The Handbook of Research on Advocacy, Promotion, and Public Programming for Memory Institutions is a collection of innovative research on emerging strategies such as advocacy, outreach, marketing, and public programming to engage the community and to promote museum, library and archival collections.

Table of Contents

• Book Series
• Mission
• Coverage
• Frontmatter
• Editorial Advisory Board
• List of Reviewers
• Foreword
• REFERENCES
• Preface
• REFERENCES
• Section 1
• Chapter 1: Doing More With Less
• ABSTRACT
• INTRODUCTION
• THE USE OF CONCEPT OF SOFT POWER AS A FRAMEWORK IN THIS STUDY
• PROBLEM STATEMENT
• THE PURPOSE OF THIS STUDY
• THE OBJECTIVES OF THIS STUDY
• LITERATURE REVIEW
• RESEARCH METHODOLOGY
• FINDINGS AND DISCUSSION
• CONCLUSION
• FUTURE RESEARCH DIRECTIONS
• RECOMMENDATIONS
• REFERENCES
• ADDITIONAL READINGS
• KEY TERMS AND DEFINITIONS
• Chapter 2: Building Inclusivity Through Connections With Community Archives
• ABSTRACT
• INTRODUCTION
• BACKGROUND
• RESEARCH STUDY
• FUTURE RESEARCH DIRECTIONS
• ACKNOWLEDGMENT
• REFERENCES
• Chapter 3: Global Perspectives on the Challenges and Prospects of Accessing and Using Documentary Heritage
• ABSTRACT
• INTRODUCTION
• CONCEPTUALISING DOCUMENTARY HERITAGE
• AN OVERVIEW OF ACCESS TO AND USE OF ARCHIVES
• INTERNATIONAL PROTOCOLS ON ACCESS TO ARCHIVES
• LEGAL INSTRUMENTS PERTAINING ACCESS TO AND USE OF THE PUBLIC ARCHIVES: CONSTRAINTS AND OPPORTUNITIES
• THE INFLUENCE OF ARCHIVE PROCESSING ON ACCESS
• REFERENCE SERVICES AND THEIR ROLE IN ACCESS PROVISION
• USER STUDIES AND USER EDUCATION
• THE INTRICACIES OF BALANCING PRESERVATION AND ACCESS
• LESSONS LEARNT
• FUTURE RESEARCH DIRECTIONS
• CONCLUSION
• REFERENCES
• ADDITIONAL READING
• KEY TERMS AND DEFINITIONS
• Chapter 4: Customer Services at the Library Archives of the National University of Lesotho
• ABSTRACT
• INTRODUCTION
• LITERATURE REVIEW
• METHODOLOGY
• DATA PRESENTATION AND ANALYSIS
• FUTURE RESEARCH DIRECTIONS
• CONCLUSION
• RECOMMENDATIONS
• REFERENCES
• KEY TERMS AND DEFINITIONS
• Chapter 5: Moving Forward and Making a Difference in Archival Institutions Through a Multifaceted Approach to Public Programming
• ABSTRACT
• INTRODUCTION
• CONCEPTUAL GROUNDING
• PUBLIC PROGRAMMING PLANNING
• RESEARCH IN SUPPORT OF PUBLIC PROGRAMMING
• PUBLIC PROGRAMMING COMMUNICATION CHANNELS
• ROLE OF EVENTS IN PUBLIC PROGRAMMING
• PUBLIC PROGRAMMING PARTNERSHIPS
• ETHICAL CONSIDERATIONS IN PUBLIC PROGRAMMING
• FUTURE RESEARCH DIRECTIONS
• CONCLUSION
• REFERENCES
• ADDITIONAL READING
• KEY TERMS AND DEFINITIONS
• APPENDIX
• Chapter 6: Collaboration on Public Programming by Memory Institutions in Botswana
• ABSTRACT
• INTRODUCTION
• PUBLIC PROGRAMMING BY LIBRARIES, ARCHIVES AND MUSEUMS
• CONTEXTUAL BACKGROUND ON PUBLIC PROGRAMMING BY LAMs IN BOTSWANA
• GOALS OF PUBLIC PROGRAMMING
• COLLABORATION ON PUBLIC PROGRAMMING BY PUBLIC MEMORY INSTITUTIONS GLOBALLY
• THEORETICAL FRAMEWORK
• STATEMENT OF THE PROBLEM
• STUDY AIM AND OBJECTIVES
• METHODOLOGY
• FINDINGS OF THE STUDY
• BENEFITS OF COLLABORATION IN PUBLIC PROGRAMMING BY PUBLIC MEMORY INSTITUTIONS
• CHALLENGES FACED BY PUBLIC MEMORY INSTITUTIONS IN PUBLIC PROGRAMMING
• FACTORS FOR CONSIDERATION BY BOTSWANA'S MEMORY INSTITUTIONS IN PUBLIC PROGRAMMING COLLABORATION
• FUTURE RESEARCH DIRECTIONS
• RECOMMENDATIONS
• CONCLUSION
• REFERENCES
• KEY TERMS AND DEFINITIONS
• Chapter 7: Use of Public Programming Strategies in Promoting Access to Documentary Heritage at Zimbabwe National Archives
• ABSTRACT
• INTRODUCTION
• ARCHIVAL PUBLIC PROGRAMMING: AN OVERVIEW
• METHODOLOGICAL ISSUES: RESEARCH APPROACH, STUDY POPULATION AND SAMPLING
• PUBLIC PROGRAMMING AND OUTREACH ACTIVITIES AT NAZ
• FUTURE RESEARCH DIRECTIONS
• CONCLUSION
• REFERENCES
• ADDITIONAL READING
• KEY TERMS AND DEFINITIONS
• Chapter 8: Trends in the Utilization of the Holdings at the Bulawayo Archives and Records Centre, Zimbabwe (2014-2017)
• ABSTRACT
• INTRODUCTION
• BACKGROUND TO THE STUDY
• LITERATURE REVIEW
• ACCESS TO RECORDS
• PROBLEM STATEMENT
• METHODOLOGY
• FINDINGS OF THE STUDY
• DISCUSSION OF RESULTS
• RECOMMENDATIONS
• FUTURE RESEARCH DIRECTIONS
• CONCLUSION
• REFERENCES
• ADDITIONAL READING
• KEY TERMS AND DEFINITIONS
• Chapter 9: Raising Awareness About Public Archives in East and Southern Africa Through Social Media
• ABSTRACT
• INTRODUCTION
• SOCIAL MEDIA STRATEGIES: CONNECTING PEOPLE WITH PUBLIC ARCHIVAL REPOSITORIES
• RESEARCH PROCEDURE
• FINDINGS
• DISCUSSION
• FUTURE RESEARCH DIRECTIONS
• CONCLUSION AND RECOMMENDATIONS
• REFERENCES
• KEY TERMS AND DEFINITIONS
• Chapter 10: Use of Social Media Platforms for Increased Access and Visibility by the Botswana National Archives and Records Services
• ABSTRACT
• INTRODUCTION
• CONTEXTUAL SETTING
• PROBLEM STATEMENT
• SCOPE AND RESEARCH METHODOLOGY
• SOCIAL MEDIA AND ARCHIVAL INSTITUTIONS
• BENEFITS OF SOCIAL MEDIA USE FOR PROMOTING ARCHIVAL SERVICES
• CHALLENGES IN THE USE OF SOCIAL MEDIA FOR PROMOTING ARCHIVAL SERVICES
• RESEARCH FINDINGS AND DISCUSSIONS
• EFFORTS IN SOCIAL MEDIA USE FOR MARKETING ARCHIVAL SERVICES BY BNARS
• BENEFITS OF USING SOCIAL MEDIA FOR MARKETING AND OUTREACH BY BNARS
• CHALLENGES IN SOCIAL MEDIA USE FOR MARKETING ARCHIVAL SERVICES BY BNARS
• IMPACT OF SOCIAL MEDIA PLATFORMS ON MARKETING AND OUTREACH SERVICES OF ARCHIVES
• SOLUTIONS AND RECOMMENDATIONS
• FUTURE RESEARCH DIRECTIONS
• CONCLUSION
• REFERENCES
• KEY TERMS AND DEFINITIONS
• APPENDIX: INTERVIEW GUIDE
• Section 2
• Chapter 11: Customer Advocates
• ABSTRACT
• INTRODUCTION
• BACKGROUND
• THE ROLE OF A STRONG RELATIONSHIP
• SOLUTIONS
• FUTURE RESEARCH DIRECTIONS
• REFERENCES
• Chapter 12: Advocating for Library and Information Services by National Library Associations of Africa in the Context of Sustainable Development Goals
• ABSTRACT
• INTRODUCTION
• LIBRARY AND INFORMATION SERVICES (LIS) IN AFRICA
• UN 2030 AGENDA
• ADVOCATING FOR LIS
• LIBRARY ASSOCIATIONS
• STANDING CONFERENCE OF EASTERN, CENTRAL AND SOUTHERN AFRICAN LIBRARY AND INFORMATION ASSOCIATIONS (SCECSAL)
• AFRICAN LIBRARY AND INFORMATION ASSOCIATIONS AND INSTITUTIONS (AfLIA)
• THE INTERNATIONAL FEDERATION OF LIBRARY ASSOCIATIONS AND INSTITUTIONS (IFLA)
• LIBRARIES AND UN 2030 AGENDA
• STRATEGIES FOR ADVOCATING FOR LIBRARY SERVICES
• CHALLENGES FACED IN ADVOCATING FOR LIBRARY AND INFORMATION SERVICES
• AREAS FOR FURTHER RESEARCH
• CONCLUSION
• REFERENCES
• KEY TERMS AND DEFINITIONS
• Chapter 13: A Framework for Advocacy, Outreach and Public Programming in Public Libraries in Africa
• ABSTRACT
• INTRODUCTION
• BACKGROUND
• METHODOLOGY
• DEFINITIONS, CHARACTERISTICS AND CHALLENGES OF ADVOCACY, OUTREACH AND PUBLIC PROGRAMMING IN AFRICAN PUBLIC LIBRARIES
• RESEARCH, PROCESSES, AND PRACTICE OF ADVOCACY, OUTREACH AND PUBLIC PROGRAMMING
• INITIATIVES AND METHODS OF ADVOCACY OUTREACH AND PUBLIC PROGRAMMING IN PUBLIC LIBRARIES IN AFRICA
• AN ADVOCACY, OUTREACH AND PROGRAMMING FRAMEWORK
• FUTURE RESEARCH DIRECTIONS
• CONCLUSION
• REFERENCES
• KEY TERMS AND DEFINITIONS
• Chapter 14: E-Resources Marketing in African Academic Libraries
• ABSTRACT
• INTRODUCTION
• BACKGROUND
• GLOBAL PERSPECTIVES ON MARKETING E-RESOURCES IN ACADEMIC LIBRARIES
• STATUS OF MARKETING E-RESOURCES IN ACADEMIC LIBRARIES IN AFRICA
• EMERGING CONSENSUS AND PROSPECTS ON THE MARKETING OF E-RESOURCES IN ACADEMIC LIBRARIES IN AFRICA
• FUTURE RESEARCH DIRECTIONS
• CONCLUSION
• REFERENCES
• KEY TERMS AND DEFINITIONS
• Chapter 15: Promoting Library Services in a Digital Environment in Zimbabwe
• ABSTRACT
• INTRODUCTION
• BACKGROUND
• OBJECTIVES OF THE STUDY AND METHODS
• READING CULTURE IN THE DIGITAL AGE
• STRATEGIES FOR PROMOTING LIBRARY SERVICES IN A DIGITAL ENVIRONMENT
• LIBRARIANS’ PERCEPTIONS TOWARDS PROMOTING LIBRARY SERVICES IN A DIGITAL ENVIRONMENT
• CHALLENGES FACED BY LIBRARIANS WHEN PROMOTING THEIR SERVICES IN A DIGITAL ENVIRONMENT
• SOLUTIONS AND RECOMMENDATIONS
• FUTURE RESEARCH DIRECTIONS
• CONCLUSION
• REFERENCES
• KEY TERMS AND DEFINITIONS
• Chapter 16: School Libraries Are a Must in Every Learning Environment
• ABSTRACT
• INTRODUCTION AND BACKGROUND
• PROBLEM STATEMENT
• LITERATURE REVIEW
• CONCEPTUAL FRAMEWORK
• METHODOLOGY
• EXISTENCE OF SCHOOL LIBRARIES
• THE FUNCTIONALITY OF THE LIBRARIES
• THE QUALIFICATIONS OF THE STAFF IN CHARGE OF THE SCHOOL LIBRARY
• THE COLLECTION DEVELOPMENT POLICY OF SCHOOL LIBRARIES
• LIBRARY RESOURCES
• FUTURE PLANS IN PLACE FOR THE LIBRARY AND RECOMMENDATIONS
• FURTHER RESEARCH
• CONCLUSION
• REFERENCES
• KEY TERMS AND DEFINITIONS
• Section 3
• Chapter 17: African Heritage Isn't ‘Dead’
• ABSTRACT
• INTRODUCTION
• UNDERSTANDING HERITAGE
• ‘LIVED’ AND ‘PERFORMED’ HERITAGE
• PATRIMONISTS AND PRESERVATIONISTS
• TOWARDS A POSTCOLONIAL IDENTITY OF ‘HERITAGE’
• THE BATONGA PEOPLE OF ZIMBABWE
• ORGANIZING KNOWLEDGE AND MEMORIES: LESSONS FROM THE BATONGA
• SOME GLITCHES IN MEMORY AND HERITAGE MANAGEMENT
• FUTURE RESEARCH DIRECTIONS
• CONCLUSION
• REFERENCES
• KEY TERMS AND DEFINITIONS
• Chapter 18: (Un)Liberated and Contested Narratives
• ABSTRACT
• BACKGROUND
• MUSEUMS AS AGENTS OF THE STATE
• MUSEUM PROFESSIONALS AND MEANING MAKING
• MUSEUM BOARDS AND MANAGEMENT IN MEANING MAKING
• FUTURE RESEARCH DIRECTIONS
• CONCLUSION
• REFERENCES
• KEY TERMS AND DEFINITIONS
• Chapter 19: The Voortrekker Monument as Memory Institution
• ABSTRACT
• INTRODUCTION
• SHORT HISTORY OF THE VOORTREKKER MONUMENT
• FROM CONCEPTION TO MODERN-DAY MANAGEMENT
• THE VOORTREKKER MONUMENT AS A MEMORY INSTITUTION
• FUTURE RESEARCH DIRECTIONS
• CONCLUSION
• ACKNOWLEDGMENT
• REFERENCES
• KEY TERMS AND DEFINITIONS
• Chapter 20: Preserving Memory Through Branding
• ABSTRACT
• INTRODUCTION
• MUSEUMS AS MEMORY INSTITUTIONS COMPETING FOR VISITORS AND DONORS
• NO MUSEUM IS AN ISLAND
• MUSEUMS AND THE BRAND
• MUSEUMS BRAND AS A VECTOR FOR PROMOTION
• MUSEUM BRAND AS A VECTOR FOR ADVOCACY
• MUSEUM BRAND AS A VECTOR FOR PUBLIC PROGRAMMING
• RECOMMENDATIONS AND FUTURE RESEARCH DIRECTIONS
• CONCLUSION
• REFERENCES
• KEY TERMS AND DEFINITIONS
• Compilation of References
• About the Contributors