Handbook of Research on Advocacy, Promotion, and Public Programming for Memory Institutions
Handbook of Research on Advocacy, Promotion, and Public Programming for Memory Institutions
Editor/Author
Ngulube, Patrick
Publication Year: 2019
Publisher: IGI Global
Single-User Purchase Price:
$265.00

Unlimited-User Purchase Price:
$397.50
ISBN: 978-1-5225-7429-3
Category: Social Sciences
Image Count:
20
Book Status: Available
Table of Contents
The Handbook of Research on Advocacy, Promotion, and Public Programming for Memory Institutions is a collection of innovative research on emerging strategies such as advocacy, outreach, marketing, and public programming to engage the community and to promote museum, library and archival collections.
Table of Contents
- Book Series
- Mission
- Coverage
- Frontmatter
- Editorial Advisory Board
- List of Reviewers
- Foreword
- REFERENCES
- Preface
- REFERENCES
- Section 1
- Chapter 1: Doing More With Less
- ABSTRACT
- INTRODUCTION
- THE USE OF CONCEPT OF SOFT POWER AS A FRAMEWORK IN THIS STUDY
- PROBLEM STATEMENT
- THE PURPOSE OF THIS STUDY
- THE OBJECTIVES OF THIS STUDY
- LITERATURE REVIEW
- RESEARCH METHODOLOGY
- FINDINGS AND DISCUSSION
- CONCLUSION
- FUTURE RESEARCH DIRECTIONS
- RECOMMENDATIONS
- REFERENCES
- ADDITIONAL READINGS
- KEY TERMS AND DEFINITIONS
- Chapter 2: Building Inclusivity Through Connections With Community Archives
- ABSTRACT
- INTRODUCTION
- BACKGROUND
- RESEARCH STUDY
- FUTURE RESEARCH DIRECTIONS
- ACKNOWLEDGMENT
- REFERENCES
- Chapter 3: Global Perspectives on the Challenges and Prospects of Accessing and Using Documentary Heritage
- ABSTRACT
- INTRODUCTION
- CONCEPTUALISING DOCUMENTARY HERITAGE
- AN OVERVIEW OF ACCESS TO AND USE OF ARCHIVES
- INTERNATIONAL PROTOCOLS ON ACCESS TO ARCHIVES
- LEGAL INSTRUMENTS PERTAINING ACCESS TO AND USE OF THE PUBLIC ARCHIVES: CONSTRAINTS AND OPPORTUNITIES
- THE INFLUENCE OF ARCHIVE PROCESSING ON ACCESS
- REFERENCE SERVICES AND THEIR ROLE IN ACCESS PROVISION
- USER STUDIES AND USER EDUCATION
- THE INTRICACIES OF BALANCING PRESERVATION AND ACCESS
- LESSONS LEARNT
- FUTURE RESEARCH DIRECTIONS
- CONCLUSION
- REFERENCES
- ADDITIONAL READING
- KEY TERMS AND DEFINITIONS
- Chapter 4: Customer Services at the Library Archives of the National University of Lesotho
- ABSTRACT
- INTRODUCTION
- LITERATURE REVIEW
- METHODOLOGY
- DATA PRESENTATION AND ANALYSIS
- FUTURE RESEARCH DIRECTIONS
- CONCLUSION
- RECOMMENDATIONS
- REFERENCES
- KEY TERMS AND DEFINITIONS
- Chapter 5: Moving Forward and Making a Difference in Archival Institutions Through a Multifaceted Approach to Public Programming
- ABSTRACT
- INTRODUCTION
- CONCEPTUAL GROUNDING
- PUBLIC PROGRAMMING PLANNING
- RESEARCH IN SUPPORT OF PUBLIC PROGRAMMING
- PUBLIC PROGRAMMING COMMUNICATION CHANNELS
- ROLE OF EVENTS IN PUBLIC PROGRAMMING
- PUBLIC PROGRAMMING PARTNERSHIPS
- ETHICAL CONSIDERATIONS IN PUBLIC PROGRAMMING
- FUTURE RESEARCH DIRECTIONS
- CONCLUSION
- REFERENCES
- ADDITIONAL READING
- KEY TERMS AND DEFINITIONS
- APPENDIX
- Chapter 6: Collaboration on Public Programming by Memory Institutions in Botswana
- ABSTRACT
- INTRODUCTION
- PUBLIC PROGRAMMING BY LIBRARIES, ARCHIVES AND MUSEUMS
- CONTEXTUAL BACKGROUND ON PUBLIC PROGRAMMING BY LAMs IN BOTSWANA
- GOALS OF PUBLIC PROGRAMMING
- COLLABORATION ON PUBLIC PROGRAMMING BY PUBLIC MEMORY INSTITUTIONS GLOBALLY
- THEORETICAL FRAMEWORK
- STATEMENT OF THE PROBLEM
- STUDY AIM AND OBJECTIVES
- METHODOLOGY
- FINDINGS OF THE STUDY
- BENEFITS OF COLLABORATION IN PUBLIC PROGRAMMING BY PUBLIC MEMORY INSTITUTIONS
- CHALLENGES FACED BY PUBLIC MEMORY INSTITUTIONS IN PUBLIC PROGRAMMING
- FACTORS FOR CONSIDERATION BY BOTSWANA'S MEMORY INSTITUTIONS IN PUBLIC PROGRAMMING COLLABORATION
- FUTURE RESEARCH DIRECTIONS
- RECOMMENDATIONS
- CONCLUSION
- REFERENCES
- KEY TERMS AND DEFINITIONS
- Chapter 7: Use of Public Programming Strategies in Promoting Access to Documentary Heritage at Zimbabwe National Archives
- ABSTRACT
- INTRODUCTION
- ARCHIVAL PUBLIC PROGRAMMING: AN OVERVIEW
- METHODOLOGICAL ISSUES: RESEARCH APPROACH, STUDY POPULATION AND SAMPLING
- PUBLIC PROGRAMMING AND OUTREACH ACTIVITIES AT NAZ
- FUTURE RESEARCH DIRECTIONS
- CONCLUSION
- REFERENCES
- ADDITIONAL READING
- KEY TERMS AND DEFINITIONS
- Chapter 8: Trends in the Utilization of the Holdings at the Bulawayo Archives and Records Centre, Zimbabwe (2014-2017)
- ABSTRACT
- INTRODUCTION
- BACKGROUND TO THE STUDY
- LITERATURE REVIEW
- ACCESS TO RECORDS
- PROBLEM STATEMENT
- METHODOLOGY
- FINDINGS OF THE STUDY
- DISCUSSION OF RESULTS
- RECOMMENDATIONS
- FUTURE RESEARCH DIRECTIONS
- CONCLUSION
- REFERENCES
- ADDITIONAL READING
- KEY TERMS AND DEFINITIONS
- Chapter 9: Raising Awareness About Public Archives in East and Southern Africa Through Social Media
- ABSTRACT
- INTRODUCTION
- SOCIAL MEDIA STRATEGIES: CONNECTING PEOPLE WITH PUBLIC ARCHIVAL REPOSITORIES
- RESEARCH PROCEDURE
- FINDINGS
- DISCUSSION
- FUTURE RESEARCH DIRECTIONS
- CONCLUSION AND RECOMMENDATIONS
- REFERENCES
- KEY TERMS AND DEFINITIONS
- Chapter 10: Use of Social Media Platforms for Increased Access and Visibility by the Botswana National Archives and Records Services
- ABSTRACT
- INTRODUCTION
- CONTEXTUAL SETTING
- PROBLEM STATEMENT
- SCOPE AND RESEARCH METHODOLOGY
- SOCIAL MEDIA AND ARCHIVAL INSTITUTIONS
- BENEFITS OF SOCIAL MEDIA USE FOR PROMOTING ARCHIVAL SERVICES
- CHALLENGES IN THE USE OF SOCIAL MEDIA FOR PROMOTING ARCHIVAL SERVICES
- RESEARCH FINDINGS AND DISCUSSIONS
- EFFORTS IN SOCIAL MEDIA USE FOR MARKETING ARCHIVAL SERVICES BY BNARS
- BENEFITS OF USING SOCIAL MEDIA FOR MARKETING AND OUTREACH BY BNARS
- CHALLENGES IN SOCIAL MEDIA USE FOR MARKETING ARCHIVAL SERVICES BY BNARS
- IMPACT OF SOCIAL MEDIA PLATFORMS ON MARKETING AND OUTREACH SERVICES OF ARCHIVES
- SOLUTIONS AND RECOMMENDATIONS
- FUTURE RESEARCH DIRECTIONS
- CONCLUSION
- REFERENCES
- KEY TERMS AND DEFINITIONS
- APPENDIX: INTERVIEW GUIDE
- Section 2
- Chapter 11: Customer Advocates
- ABSTRACT
- INTRODUCTION
- BACKGROUND
- THE ROLE OF A STRONG RELATIONSHIP
- SOLUTIONS
- FUTURE RESEARCH DIRECTIONS
- REFERENCES
- Chapter 12: Advocating for Library and Information Services by National Library Associations of Africa in the Context of Sustainable Development Goals
- ABSTRACT
- INTRODUCTION
- LIBRARY AND INFORMATION SERVICES (LIS) IN AFRICA
- UN 2030 AGENDA
- ADVOCATING FOR LIS
- LIBRARY ASSOCIATIONS
- STANDING CONFERENCE OF EASTERN, CENTRAL AND SOUTHERN AFRICAN LIBRARY AND INFORMATION ASSOCIATIONS (SCECSAL)
- AFRICAN LIBRARY AND INFORMATION ASSOCIATIONS AND INSTITUTIONS (AfLIA)
- THE INTERNATIONAL FEDERATION OF LIBRARY ASSOCIATIONS AND INSTITUTIONS (IFLA)
- LIBRARIES AND UN 2030 AGENDA
- STRATEGIES FOR ADVOCATING FOR LIBRARY SERVICES
- CHALLENGES FACED IN ADVOCATING FOR LIBRARY AND INFORMATION SERVICES
- AREAS FOR FURTHER RESEARCH
- CONCLUSION
- REFERENCES
- KEY TERMS AND DEFINITIONS
- Chapter 13: A Framework for Advocacy, Outreach and Public Programming in Public Libraries in Africa
- ABSTRACT
- INTRODUCTION
- BACKGROUND
- METHODOLOGY
- DEFINITIONS, CHARACTERISTICS AND CHALLENGES OF ADVOCACY, OUTREACH AND PUBLIC PROGRAMMING IN AFRICAN PUBLIC LIBRARIES
- RESEARCH, PROCESSES, AND PRACTICE OF ADVOCACY, OUTREACH AND PUBLIC PROGRAMMING
- INITIATIVES AND METHODS OF ADVOCACY OUTREACH AND PUBLIC PROGRAMMING IN PUBLIC LIBRARIES IN AFRICA
- AN ADVOCACY, OUTREACH AND PROGRAMMING FRAMEWORK
- FUTURE RESEARCH DIRECTIONS
- CONCLUSION
- REFERENCES
- KEY TERMS AND DEFINITIONS
- Chapter 14: E-Resources Marketing in African Academic Libraries
- ABSTRACT
- INTRODUCTION
- BACKGROUND
- GLOBAL PERSPECTIVES ON MARKETING E-RESOURCES IN ACADEMIC LIBRARIES
- STATUS OF MARKETING E-RESOURCES IN ACADEMIC LIBRARIES IN AFRICA
- EMERGING CONSENSUS AND PROSPECTS ON THE MARKETING OF E-RESOURCES IN ACADEMIC LIBRARIES IN AFRICA
- FUTURE RESEARCH DIRECTIONS
- CONCLUSION
- REFERENCES
- KEY TERMS AND DEFINITIONS
- Chapter 15: Promoting Library Services in a Digital Environment in Zimbabwe
- ABSTRACT
- INTRODUCTION
- BACKGROUND
- OBJECTIVES OF THE STUDY AND METHODS
- READING CULTURE IN THE DIGITAL AGE
- STRATEGIES FOR PROMOTING LIBRARY SERVICES IN A DIGITAL ENVIRONMENT
- LIBRARIANS’ PERCEPTIONS TOWARDS PROMOTING LIBRARY SERVICES IN A DIGITAL ENVIRONMENT
- CHALLENGES FACED BY LIBRARIANS WHEN PROMOTING THEIR SERVICES IN A DIGITAL ENVIRONMENT
- SOLUTIONS AND RECOMMENDATIONS
- FUTURE RESEARCH DIRECTIONS
- CONCLUSION
- REFERENCES
- KEY TERMS AND DEFINITIONS
- Chapter 16: School Libraries Are a Must in Every Learning Environment
- ABSTRACT
- INTRODUCTION AND BACKGROUND
- PROBLEM STATEMENT
- LITERATURE REVIEW
- CONCEPTUAL FRAMEWORK
- METHODOLOGY
- EXISTENCE OF SCHOOL LIBRARIES
- THE FUNCTIONALITY OF THE LIBRARIES
- THE QUALIFICATIONS OF THE STAFF IN CHARGE OF THE SCHOOL LIBRARY
- THE COLLECTION DEVELOPMENT POLICY OF SCHOOL LIBRARIES
- LIBRARY RESOURCES
- FUTURE PLANS IN PLACE FOR THE LIBRARY AND RECOMMENDATIONS
- FURTHER RESEARCH
- CONCLUSION
- REFERENCES
- KEY TERMS AND DEFINITIONS
- Section 3
- Chapter 17: African Heritage Isn't ‘Dead’
- ABSTRACT
- INTRODUCTION
- UNDERSTANDING HERITAGE
- ‘LIVED’ AND ‘PERFORMED’ HERITAGE
- PATRIMONISTS AND PRESERVATIONISTS
- TOWARDS A POSTCOLONIAL IDENTITY OF ‘HERITAGE’
- THE BATONGA PEOPLE OF ZIMBABWE
- ORGANIZING KNOWLEDGE AND MEMORIES: LESSONS FROM THE BATONGA
- SOME GLITCHES IN MEMORY AND HERITAGE MANAGEMENT
- FUTURE RESEARCH DIRECTIONS
- CONCLUSION
- REFERENCES
- KEY TERMS AND DEFINITIONS
- Chapter 18: (Un)Liberated and Contested Narratives
- ABSTRACT
- BACKGROUND
- MUSEUMS AS AGENTS OF THE STATE
- MUSEUM PROFESSIONALS AND MEANING MAKING
- MUSEUM BOARDS AND MANAGEMENT IN MEANING MAKING
- FUTURE RESEARCH DIRECTIONS
- CONCLUSION
- REFERENCES
- KEY TERMS AND DEFINITIONS
- Chapter 19: The Voortrekker Monument as Memory Institution
- ABSTRACT
- INTRODUCTION
- SHORT HISTORY OF THE VOORTREKKER MONUMENT
- FROM CONCEPTION TO MODERN-DAY MANAGEMENT
- THE VOORTREKKER MONUMENT AS A MEMORY INSTITUTION
- FUTURE RESEARCH DIRECTIONS
- CONCLUSION
- ACKNOWLEDGMENT
- REFERENCES
- KEY TERMS AND DEFINITIONS
- Chapter 20: Preserving Memory Through Branding
- ABSTRACT
- INTRODUCTION
- MUSEUMS AS MEMORY INSTITUTIONS COMPETING FOR VISITORS AND DONORS
- NO MUSEUM IS AN ISLAND
- MUSEUMS AND THE BRAND
- MUSEUMS BRAND AS A VECTOR FOR PROMOTION
- MUSEUM BRAND AS A VECTOR FOR ADVOCACY
- MUSEUM BRAND AS A VECTOR FOR PUBLIC PROGRAMMING
- RECOMMENDATIONS AND FUTURE RESEARCH DIRECTIONS
- CONCLUSION
- REFERENCES
- KEY TERMS AND DEFINITIONS
- Compilation of References
- About the Contributors