Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship

Editor/Author Khosrow-Pour, Mehdi
Publication Year: 2019
Publisher: IGI Global

Single-User Purchase Price: $315.00 This title is available for purchase on Credo platforms only. This is not a download.
Unlimited-User Purchase Price: $472.50
ISBN: 978-1-5225-7766-9
Category: Technology & Engineering - Technology
Image Count: 94
Book Status: Available
Table of Contents

Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies. While highlighting challenges such as successful social media interactions and consumer engagement, this book explores valuable information within various business environments and industries such as e-commerce, small and medium enterprises, hospitality and tourism management, and customer relationship management.

Preface
Section 1: Business Education
Chapter 1: Serious Games in Entrepreneurship Education
ABSTRACT
INTRODUCTION
BACKGROUND
DISCUSSION
FUTURE RESEARCH DIRECTIONS
CONCLUSION
REFERENCES
ADDITIONAL READING
KEY TERMS AND DEFINITIONS
Section 2: Customer Relationship Management
Chapter 2: Analysis of Two Phases Queue With Vacations and Breakdowns Under T-Policy
ABSTRACT
INTRODUCTION
BACKGROUND
MAIN FOCUS OF THE CHAPTER
FUTURE RESEARCH DIRECTIONS
CONCLUSION
REFERENCES
KEY TERMS AND DEFINITIONS
Chapter 3: Customer Lifetime Value
ABSTRACT
INTRODUCTION
BACKGROUND
IMPORTANT PERSPECTIVES ON CUSTOMER LIFETIME VALUE
FUTURE RESEARCH DIRECTIONS
CONCLUSION
REFERENCES
ADDITIONAL READING
KEY TERMS AND DEFINITIONS
Chapter 4: Facilitating Customer Relationship Management in Modern Business
ABSTRACT
INTRODUCTION
BACKGROUND
CHARACTERISTICS OF CUSTOMER RELATIONSHIP MANAGEMENT
FUTURE RESEARCH DIRECTIONS
CONCLUSION
REFERENCES
ADDITIONAL READING
KEY TERMS AND DEFINITIONS
Chapter 5: Implementing a Customer Relationship Management (CRM) System
ABSTRACT
INTRODUCTION
BACKGROUND
MAIN FOCUS OF THE ARTICLE
SOLUTIONS AND RECOMMENDATIONS
FUTURE RESEARCH DIRECTIONS
CONCLUSION
REFERENCES
ADDITIONAL READING
KEY TERMS AND DEFINITIONS
Chapter 6: The Intelligence of E-CRM Applications and Approaches on Online Shopping Industry
ABSTRACT
INTRODUCTION
BACKGROUND
RESULT
FUTURE RESEARH DIRECTION
CONCLUSION
REFERENCES
KEY TERMS AND DEFINITIONS
Chapter 7: Optimizing Cloud Computing Costs of Services for Consumers
ABSTRACT
INTRODUCTION
BACKGROUND
MAIN FOCUS OF THE ARTICLE
SOLUTIONS AND RECOMMENDATIONS
RECOMMENDATIONS
FUTURE RESEARCH DIRECTIONS
CONCLUSION
REFERENCES
ADDITIONAL READING
KEY TERMS AND DEFINITIONS
Chapter 8: Taxonomy for “Homo Consumens” in a 3.0 Era
ABSTRACT
INTRODUCTION
BACKGROUND
FUTURE RESEARCH DIRECTIONS: SOVEREIGN CONSUMERS
CONCLUSION: CONSUMER 3.0
REFERENCES
ADDITIONAL READING
KEY TERMS AND DEFINITIONS
Section 3: Economics
Chapter 9: ICT Investments and Recovery of Troubled Economies
ABSTRACT
INTRODUCTION
BACKGROUND
ICT INVESTMENTS AND ECONOMIC RECOVERY
SOLUTIONS AND RECOMMENDATIONS
FUTURE RESEARCH DIRECTIONS
CONCLUSION
REFERENCES
ADDITIONAL READING
KEY TERMS AND DEFINITIONS
Chapter 10: Uberization (or Uberification) of the Economy
ABSTRACT
INTRODUCTION
BACKGROUND
UBERIZATION: A REVIEW OF LITERATURE
SOLUTIONS AND RECOMMENDATIONS
FUTURE RESEARCH DIRECTIONS
CONCLUSION
REFERENCES
ADDITIONAL READING
KEY TERMS AND DEFINITIONS
Section 4: Electronic Business
Chapter 11: E-Business and Big Data Strategy in Franchising
ABSTRACT
INTRODUCTION
BACKGROUND: BUILDING THE FRANCHISOR/FRANCHISEE RELATIONSHIP
E-BUSINESS STRATEGY IN FRANCHISING
BIG DATA STRATEGY IN FRANCHISING
FUTURE RESEARCH DIRECTIONS: CYBER SECURITY AND SUSTAINABILITY
CONCLUSION
REFERENCES
ADDITIONAL READING
KEY TERMS AND DEFINITIONS
Chapter 12: Facilitating Interaction Between Virtual Agents Through Negotiation Over Ontological Representation
ABSTRACT
INTRODUCTION
BACKGROUND
ONTOLOGICAL MISMATCH
WORKED EXAMPLE
THE ONTOLOGY REPAIR SYSTEM
FAULT REPAIR AND DIAGNOSIS
NEGOTIATING REPAIRS
EVALUATION
FUTURE RESEARCH DIRECTIONS
CONCLUSION
REFERENCES
KEY TERMS AND DEFINITIONS
Chapter 13: On-Line Credit and Debit Card Processing and Fraud Prevention for E-Business
ABSTRACT
INTRODUCTION
BACKGROUND
FUTURE RESEARCH DIRECTIONS
CONCLUSION
REFERENCES
ADDITIONAL READING
KEY TERMS AND DEFINITIONS
Section 5: Electronic Commerce
Chapter 14: Adoption and Use of Mobile Money Services in Nigeria
ABSTRACT
INTRODUCTION
BACKGROUND
FUTURE RESEARCH DIRECTIONS
CONCLUSION
ACKNOWLEDGMENT
REFERENCES
ADDITIONAL READING
KEY TERMS AND DEFINITIONS
Chapter 15: E-Commerce Models, Players, and Its Future
ABSTRACT
INTRODUCTION
BACKGROUND
E-COMMERCE MODELS
THE BIG E-COMMERCE PLAYERS
EMERGING MODELS AND EMERGING MARKET
FUTURE RESEARCH DIRECTIONS
CONCLUSION
REFERENCES
ADDITIONAL READING
KEY TERMS AND DEFINITIONS
Chapter 16: Electronic Payment Frameworks
ABSTRACT
INTRODUCTION
BACKGROUND
ELECTRONIC PAYMENT FRAMEWORKS
PAYMENT FRAMEWORKS PROPOSED
DISCUSSION
CURRENT E-PAYMENT FRAMEWORK INITIATIVES
FUTURE RESEARCH DIRECTIONS
CONCLUSION
REFERENCES
ADDITIONAL READING
KEY TERMS AND DEFINITIONS
Chapter 17: Factors Determining E-Shopping Compliance by Nigerians
ABSTRACT
INTRODUCTION
BACKGROUND
LITERATURE REVIEW
METHODOLOGY
RESULTS
DISCUSSION
FUTURE RESEARCH DIRECTIONS
CONCLUSION
REFERENCES
ADDITIONAL READING
KEY TERMS AND DEFINITIONS
Chapter 18: Enterprise Interoperability
ABSTRACT
INTRODUCTION
THE ISSUES AND CHALLENGES OF ENTERPSISE INTEROPERABILITY
OBSTACLES IN ENTERPSISE INTEROPERABILITY- PAST, PRESENT, AND FUTURE
BACKGROUND ON ENTERPSISE INTEROPERABILITY EFFORTS
FUTURE RESEARCH DIRECTIONS
CONCLUSION
REFERENCES
KEY TERMS AND DEFINITIONS
Chapter 19: Has Bitcoin Achieved the Characteristics of Money?
ABSTRACT
INTRODUCTION
BACKGROUND
BITCOIN AS MONEY
FUTURE RESEARCH DIRECTIONS
CONCLUSION
REFERENCES
ADDITIONAL READING
KEY TERMS AND DEFINITIONS
Chapter 20: The Importance of Electronic Commerce in Modern Business
ABSTRACT
INTRODUCTION
BACKGROUND
PERSPECTIVES ON ELECTRONIC COMMERCE IN MODERN BUSINESS
FUTURE RESEARCH DIRECTIONS
CONCLUSION
REFERENCES
ADDITIONAL READING
KEY TERMS AND DEFINITIONS
Chapter 21: Improving Competencies for the Courier Service Industry in Malaysia
ABSTRACT
INTRODUCTION
BACKGROUND
PROBLEM STATEMENT
RESEARCH QUESTIONS
OBJECTIVE OF THE STUDY
LITERATURE REVIEW
METHODOLOGY
FUTURE RESEARCH DIRECTIONS
CONCLUSION
REFERENCES
ADDITIONAL READING
KEY TERMS AND DEFINITIONS
Chapter 22: New Advances in E-Commerce
ABSTRACT
INTRODUCTION
BACKGROUND
INTELLIGENT AND MODERN MODELS
SOLUTIONS AND RECOMMENDATIONS
FUTURE RESEARCH DIRECTIONS
CONCLUSION
REFERENCES
KEY TERMS AND DEFINITIONS
Chapter 23: Online Mediation in E-Commerce Matters
ABSTRACT
INTRODUCTION
BACKGROUND
ONLINE MEDIATION IN E-COMMERCE: ITS USEFULNESS
SOLUTIONS AND RECOMMENDATIONS
FUTURE RESEARCH DIRECTIONS
CONCLUSION
REFERENCES
ADDITIONAL READING
KEY TERMS AND DEFINITIONS
Chapter 24: Reputational Mechanisms in Consumer-to-Consumer Online Commerce
ABSTRACT
INTRODUCTION
BACKGROUND
SOLUTIONS AND RECOMMENDATIONS
FUTURE RESEARCH DIRECTIONS
CONCLUSION
REFERENCES
KEY TERMS AND DEFINITIONS
Chapter 25: Retail Prices and E-Commerce
ABSTRACT
INTRODUCTION
BACKGROUND
FUTURE RESEARCH DIRECTIONS
CONCLUSION
REFERENCES
ADDITIONAL READING
KEY TERMS AND DEFINITIONS
Chapter 26: Social Commerce Using Social Network and E-Commerce
ABSTRACT
INTRODUCTION
BACKGROUND
SOCIAL COMMERCE AND SOCIAL SHOPPING
ISSUES AND PROBLEMS
SOLUTIONS AND RECOMMENDATIONS
FUTURE RESEARCH DIRECTIONS
CONCLUSION
REFERENCES
ADDITIONAL READING
KEY TERMS AND DEFINITIONS
Chapter 27: An Update on Bitcoin as a Digital Currency
ABSTRACT
INTRODUCTION
BACKGROUND
UPDATE
FUTURE RESEARCH DIRECTIONS
CONCLUSION
REFERENCES
ADDITIONAL READING
KEY TERMS AND DEFINITIONS
Chapter 28: Use of Bitcoin for Internet Trade
ABSTRACT
INTRODUCTION
BACKGROUND
BITCOIN ARCHITECTURE
BITCOIN PROTOCOL
VULNERABILITIES AND POSSIBLE ATTACKS
COMPARISON WITH OTHER CRYPTO-CURRENCIES
FUTURE DIRECTIONS
CONCLUSION
REFERENCES
ADDITIONAL READING
KEY TERMS AND DEFINITIONS
Section 6: Electronic Services
Chapter 29: Determining Impact of Demographics on Perceived Service Quality in Online Retail
ABSTRACT
INTRODUCTION
BACKGROUND
METHODOLOGY
RESEARCH GOAL
SAMPLE AND DATA COLLECTION
SCALE RELIABILITY AND CONSTRUCT VALIDITY
ANALYSIS AND RESULTS
POST HOC
FUTURE RESEARCH DIRECTIONS
CONCLUSION AND IMPLICATIONS
REFERENCES
ADDITIONAL READING
KEY TERMS AND DEFINITIONS
Chapter 30: The Impact of Carbon Nanotubes and Graphene on Electronics Industry
ABSTRACT
INTRODUCTION
BACKGROUND
APPLICATIONS OF CARBON NANOTUBES AND GRAPHENE
COMPARISON BETWEEN CARBON NANOTUBES AND GRAPHENE
FUTURE RESEARCH DIRECTIONS
CONCLUSION
ACKNOWLEDGMENT
REFERENCES
ADDITIONAL READING
KEY TERMS AND DEFINITIONS
Chapter 31: Integrating Content Authentication Support in Media Services
ABSTRACT
INTRODUCTION
BACKGROUND
MEDIA AUTHENTICATION DEMANDS IN REAL-WORLD PRACTICAL SCENARIOS
FUTURE RESEARCH DIRECTIONS
CONCLUSION
REFERENCES
ADDITIONAL READING
KEY TERMS AND DEFINITIONS
Chapter 32: IT Service Management Architectures
ABSTRACT
INTRODUCTION
BACKGROUND
MAIN FOCUS
SOLUTIONS AND RECOMMENDATIONS
FUTURE RESEARCH DIRECTIONS
CONCLUSION
REFERENCES
ADDITIONAL READING
KEY TERMS AND DEFINITIONS
Section 7: Entrepreneurship
Chapter 33: Current Scenario of Youth Entrepreneurship in India
ABSTRACT
INTRODUCTION
BACKGROUND
SOLUTIONS AND RECOMMENDATIONS
FUTURE RESEARCH DIRECTIONS
CONCLUSION
REFERENCES
ADDITIONAL READING
KEY TERMS AND DEFINITIONS
Chapter 34: Entrepreneurship
ABSTRACT
INTRODUCTION
BACKGROUND
FUTURE RESEARCH DIRECTIONS
CONCLUSION
REFERENCES
ADDITIONAL READING
KEY TERMS AND DEFINITIONS
Chapter 35: Entrepreneurship as the Vantage Point
ABSTRACT
INTRODUCTION
BACKGROUND
CHALLENGES FACED BY AN ENTREPRENEUR
MEASURES OF ENTREPRENEURIAL ORIENTATION
IMPACT OF ENTREPRENEURSHIP IN ECONOMIC DEVELOPMENT
INFORMATION TECHNOLOGY IN ENTREPRENEURSHIP
FUTURE RESEARCH DIRECTIONS
CONCLUSION
REFERENCES
ADDITIONAL READING
KEY TERMS AND DEFINITIONS
Chapter 36: Entrepreneurship Concept, Theories, and New Approaches
ABSTRACT
INTRODUCTION
BACKGROUND
THEORIES OF ENTREPRENEURSHIP
NEW APPROACHES OF ENTREPRENEURSHIP
CONCLUSION
FUTURE RESEARCH DIRECTIONS
REFERENCES
KEY TERMS AND DEFINITIONS
Chapter 37: Open Data and High-Tech Startups Towards Nascent Entrepreneurship Strategies
ABSTRACT
INTRODUCTION
BACKGROUND
FUTURE RESEARCH DIRECTIONS
CONCLUSION
REFERENCES
ADDITIONAL READING
KEY TERMS AND DEFINITIONS
Section 8: Hospitality, Travel, and Tourism Management
Chapter 38: Augmented Reality for Tourist Destination Image Formation
ABSTRACT
INTRODUCTION
BACKGROUND
MAIN FOCUS OF THE ARTICLE
FUTURE RESEARCH DIRECTIONS
CONCLUSION
REFERENCES
ADDITIONAL READING
KEY TERMS AND DEFINITIONS
Chapter 39: Destination @-Branding of Ten European Capitals Through the Institutional Stems and Commercial Logos
ABSTRACT
INTRODUCTION
THEORETICAL BACKGROUND
MAIN FOCUS: THE BRANDS
FURTHER RESULTS AND RECOMMENDATIONS
FUTURE RESEARCH DIRECTIONS
CONCLUSION
REFERENCES
ADDITIONAL READING
KEY TERMS AND DEFINITIONS
Chapter 40: The Effect of Social Media Networking in the Travel Industry
ABSTRACT
INTRODUCTION
BACKGROUND OF RESEARCH: DEFINING SOCIAL MEDIA
THE ROLE OF CULTURE IN THE IMPLEMENTATION OF SOCIAL MEDIA USAGE
ONLINE COMMUNITIES: PASSENGERS AND THE TRAVEL INDUSTRY
THE CONNECTED PASSENGER, SOCIAL MEDIA APPLICATIONS AND CHALLENGES OF THE TRAVEL INDUSTRY
FUTURE RESEARCH DIRECTIONS
CONCLUSION
REFERENCES
ADDITIONAL READING
KEY TERMS AND DEFINITIONS
Chapter 41: Evaluative Dimensions of Urban Tourism in Capital Cities by First-Time Visitors
ABSTRACT
INTRODUCTION
BACKGROUND
UNDERPINNING EVALUATION THROUGH SOCIAL REPRESENTATIONS
DISCUSSION
CONCLUSION
FUTURE RESEARCH DIRECTIONS
REFERENCES
ADDITIONAL READING
KEY TERMS AND DEFINITIONS
Chapter 42: Fifty Shades of Dark Stories
ABSTRACT
INTRODUCTION
BACKGROUND
REASONS FOR VISITING DARK TOURISM SITES
TYPOLOGY OF DARK TOURISM
ALONG THE TRAILS OF SLOVENIAN “WITCHES”
FUTURE RESEARCH DIRECTIONS
CONCLUSION
REFERENCES
ADDITIONAL READING
KEY TERMS AND DEFINITIONS
Chapter 43: Social Media as a Channel of Constructive Dialogue for Tourism Businesses
ABSTRACT
INTRODUCTION
BACKGROUND AND LITERATURE REVIEW
SOCIAL MEDIA AND TOURISM SERVICES
SUGGESTIONS AND RECOMMENDATIONS: SOCIAL MEDIA AS A CHANNEL OF CONSTRUCTIVE DIALOGUE BETWEEN TOURISM BUSINESSES AND CUSTOMERS
FUTURE RESEARCH DIRECTIONS
CONCLUSION
REFERENCES
ADDITIONAL READING
KEY TERMS AND DEFINITIONS
Chapter 44: Usability Evaluation of Tourism Icons in India
ABSTRACT
INTRODUCTION
BACKGROUND
LITERATURE SURVEY ABOUT E-GOVERNANCE AND ICONS
RESEARCH METHODOLOGY
RESULTS OF ICON EVALUATION USING SEMIOTIC ANALYSIS
FUTURE RESEARCH DIRECTIONS
CONCLUSION
ACKNOWLEDGMENT
REFERENCES
ADDITIONAL READING
KEY TERMS AND DEFINITIONS
Chapter 45: Virtual Tourism and Its Potential for Tourism Development in Sub-Saharan Africa
ABSTRACT
INTRODUCTION
BACKGROUND
VIRTUAL TOURISM
SOLUTIONS AND RECOMMENDATIONS
FUTURE RESEARCH DIRECTIONS
CONCLUSION
REFERENCES
ADDITIONAL READING
KEY TERMS AND DEFINITIONS
Section 9: Marketing
Chapter 46: Are Social Marketing Investments Used as a Tool for Voluntary Reporting or Disclosure?
ABSTRACT
INTRODUCTION
THEORETICAL BACKGROUND
MAIN FOCUS OF THE ARTICLE
FUTURE RESEARCH DIRECTIONS
CONCLUSION
REFERENCES
KEY TERMS AND DEFINITIONS
Chapter 47: The Impact of Artificial Intelligence and Virtual Personal Assistants on Marketing
ABSTRACT
INTRODUCTION
BACKGROUND: APPLICATIONS OF AI BY MARKETERS
FUTURE RESEARCH DIRECTIONS: THE FUTURE OF VIRTUAL ASSISTANTS
NEW RULES: NEW ROLES
CONCLUSION
REFERENCES
KEY TERMS AND DEFINITIONS
Chapter 48: Marketing and Marketing Plan for Information Services
ABSTRACT
INTRODUCTION
BACKGROUND
MARKETING-MIX: THE FOUR ‘P'S’
MARKET SEGMENTATION
POSITIONING
MARKETING AND COMPETITIVE ADVANTAGE
MARKETING PLAN
FUTURE RESEARCH DIRECTIONS
CONCLUSION
REFERENCES
ADDITIONAL READING
KEY TERMS AND DEFINITIONS
Chapter 49: A Neuroaesthetic Approach to the Search of Beauty From the Consumer's Perspective
ABSTRACT
INTRODUCTION
BACKGROUND
MAIN FOCUS OF THE ARTICLE
SOLUTIONS AND RECOMMENDATIONS
FUTURE RESEARCH DIRECTIONS
CONCLUSION
REFERENCES
ADDITIONAL READING
KEY TERMS AND DEFINITIONS
Chapter 50: Social Media Use and Customer Engagement
ABSTRACT
INTRODUCTION
BACKGROUND
EMPIRICAL STUDY
CONCLUSION AND FUTURE RESEARCH LINES
REFERENCES
ADDITIONAL READING
KEY TERMS AND DEFINITIONS
Section 10: Small and Medium Enterprises
Chapter 51: Big Data and Simulations for the Solution of Controversies in Small Businesses
ABSTRACT
INTRODUCTION
BACKGROUND
MAIN FOCUS ON EXISTING CONTRAST
SOLUTIONS AND RECOMMENDATIONS
FUTURE RESEARCH DIRECTIONS
CONCLUSION
REFERENCES
KEY TERMS AND DEFINITIONS
Chapter 52: Financing Micro, Small, and Medium Enterprises in Indian Industry
ABSTRACT
INTRODUCTION
BACKGROUND AND LITERATURE REVIEW
CREDIT FLOW TO SMALL BUSINESS IN INDIA
ISSUES AND CHALLENGES WITH SMALL FIRM FINANCING IN INDIA AND HOW TECHNOLOGY MAY CHANGE THE GAME
CONCLUSION
FUTURE RESEARCH DIRECTIONS
REFERENCES
KEY TERMS AND DEFINITIONS
Chapter 53: Software Development Process Standards for Very Small Companies
ABSTRACT
INTRODUCTION
BACKGROUND
STRUCTURE OF ISO/IEC 29110
IMPLEMENTING THE ISO/IEC 29110 STANDARD
CONCLUSION
FUTURE RESEARCH DIRECTIONS
REFERENCES
ADDITIONAL READING
KEY TERMS AND DEFINITIONS
Compilation of References
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Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship

Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship

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