Communicating Corporate Social Responsibility in the Digital Era

Editors: Lindgreen, Adam, Vanhamme, Joelle and Watkins, Rebecca
Publication Year: 2018
Publisher: Routledge

Single-User Purchase Price: $165.00
Unlimited-User Purchase Price: Not Available
ISBN: 978-1-472-48416-1
Category: Business, Finance & Economics - Business
Image Count: 27
Book Status: Available
Table of Contents

A systematic, interdisciplinary examination of corporate social responsibility communication through digital platforms therefore is necessary, to establish an essential definition and up-to-date picture of the field.

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Table of Contents

  • List of figures
  • List of tables
  • About the editors
  • About the contributors
  • Foreword and acknowledgements
  • Part 1 Challenges and opportunities for communicating corporate social responsibility through digital platforms
  • 1.1 CSR engagement via social media: in theory and practice - SARAH GLOZER AND SALLY HIBBERT
  • 1.2 Unlocking corporate social responsibility communication through digital media - MARK ANTHONY CAMILLERI
  • 1.3 Strategic imperatives of communicating CSR through digital media: an emerging market perspective - PRASHANT MISHRA AND MADHUPA BAKSHI
  • 1.4 “The Devil's in the details”: contested standards of corporate social responsibility in social media - ROBERT L. HEATH, ADAM J. SAFFER, AND DAMION WAYMER
  • Part 2 Toward symmetry and interactivity in digital corporate social responsibility communication
  • 2.1 Exploring CSR communication patterns in social media: a review of current research - URŠA GOLOB AND KLEMENT PODNAR
  • 2.2 The death of transmission models of CSR communication - RALPH TENCH AND MAVIS AMO-MENSAH
  • 2.3 Social media: from asymmetric to symmetric communication of CSR - SWALEHA PEEROO, MARTIN SAMY, AND BRIAN JONES
  • 2.4 Communicating corporate social responsibilities (CSR) in digital media: interactivity is key - ZHIFENG CHEN AND HAIMING HANG
  • Part 3 Fostering stakeholder engagement in and through digital corporate social responsibility communication
  • 3.1 A critical reflection on the role of dialogue in communicating ethical CSR through digital platforms - KEITH J. PERKS, MÓNICA RECALDE VIANA, FRANCISCA FARACHE, AND JANA KOLLAT
  • 3.2 The imperative needs of dialogue between CSR departments and PR practitioners: empirical evidence from Spain - ISABEL RUIZ-MORA AND JAIRO LUGO-OCANDO
  • 3.3 Integrated CSR communication: toward a model encompassing media agenda building with stakeholder dialogic engagement - AUGUSTINE PANG, ANGELA MAK, AND WONSUN SHIN
  • 3.4 Hedonic stakeholder engagement: bridging the online participation gap through gamification - CHRISTIAN FIESELER, KATERYNA MALTSEVA, AND CHRISTIAN PIETER HOFFMANN
  • Part 4 Leveraging effective digital corporate social responsibility communication
  • 4.1 Social media concepts for effective CSR online communication - LINA M. GÓMEZ
  • 4.2 Effectiveness and accountability of digital CSR communication: a contingency model - SHUILI DU AND KUN YU
  • 4.3 The role of social media in communicating CSR within fashion micro-organizations - CLAUDIA E. HENNINGER AND CAROLINE J. OATES
  • 4.4 Corporate social responsibility and word of mouth: a systematic review and synthesis of literature - EZGI AKPINAR
  • Part 5 Digital activism and corporate social responsibility
  • 5.1 Digital activism: NGOs leveraging social media to influence/challenge corporate social responsibility (CSR) - VIDHI CHAUDHRI AND ASHA KAUL
  • 5.2 Catastrophe, transparency and social responsibility on online platforms: contesting cold shutdown at the Fukushima nuclear plant - MAJIA NADESAN
  • 5.3 Plotting CSR narratives: CSR stories by global fashion brands after the collapse of Rana Plaza in Bangladesh - ANGELA MAK AND SUWICHIT CHAIDAROON
  • Part 6 Digital methodologies and corporate social responsibility
  • 6.1 A new content analysis methodology appropriate for CSR communication - EDWARD T. VIEIRA, JR. AND SUSAN GRANTHAM
  • 6.2 #CSR on Twitter: a hashtag oversimplifying a complex practice - ANA ADI