A systematic, interdisciplinary examination of corporate social responsibility communication through digital platforms therefore is necessary, to establish an essential definition and up-to-date picture of the field.

Table of Contents

• List of figures
• List of tables
• About the editors
• About the contributors
• Foreword and acknowledgements
• Part 1 Challenges and opportunities for communicating corporate social responsibility through digital platforms
• 1.1 CSR engagement via social media: in theory and practice - SARAH GLOZER AND SALLY HIBBERT
• 1.2 Unlocking corporate social responsibility communication through digital media - MARK ANTHONY CAMILLERI
• 1.3 Strategic imperatives of communicating CSR through digital media: an emerging market perspective - PRASHANT MISHRA AND MADHUPA BAKSHI
• 1.4 “The Devil's in the details”: contested standards of corporate social responsibility in social media - ROBERT L. HEATH, ADAM J. SAFFER, AND DAMION WAYMER
• Part 2 Toward symmetry and interactivity in digital corporate social responsibility communication
• 2.1 Exploring CSR communication patterns in social media: a review of current research - URŠA GOLOB AND KLEMENT PODNAR
• 2.2 The death of transmission models of CSR communication - RALPH TENCH AND MAVIS AMO-MENSAH
• 2.3 Social media: from asymmetric to symmetric communication of CSR - SWALEHA PEEROO, MARTIN SAMY, AND BRIAN JONES
• 2.4 Communicating corporate social responsibilities (CSR) in digital media: interactivity is key - ZHIFENG CHEN AND HAIMING HANG
• Part 3 Fostering stakeholder engagement in and through digital corporate social responsibility communication
• 3.1 A critical reflection on the role of dialogue in communicating ethical CSR through digital platforms - KEITH J. PERKS, MÓNICA RECALDE VIANA, FRANCISCA FARACHE, AND JANA KOLLAT
• 3.2 The imperative needs of dialogue between CSR departments and PR practitioners: empirical evidence from Spain - ISABEL RUIZ-MORA AND JAIRO LUGO-OCANDO
• 3.3 Integrated CSR communication: toward a model encompassing media agenda building with stakeholder dialogic engagement - AUGUSTINE PANG, ANGELA MAK, AND WONSUN SHIN
• 3.4 Hedonic stakeholder engagement: bridging the online participation gap through gamification - CHRISTIAN FIESELER, KATERYNA MALTSEVA, AND CHRISTIAN PIETER HOFFMANN
• Part 4 Leveraging effective digital corporate social responsibility communication
• 4.1 Social media concepts for effective CSR online communication - LINA M. GÓMEZ
• 4.2 Effectiveness and accountability of digital CSR communication: a contingency model - SHUILI DU AND KUN YU
• 4.3 The role of social media in communicating CSR within fashion micro-organizations - CLAUDIA E. HENNINGER AND CAROLINE J. OATES
• 4.4 Corporate social responsibility and word of mouth: a systematic review and synthesis of literature - EZGI AKPINAR
• Part 5 Digital activism and corporate social responsibility
• 5.1 Digital activism: NGOs leveraging social media to influence/challenge corporate social responsibility (CSR) - VIDHI CHAUDHRI AND ASHA KAUL
• 5.2 Catastrophe, transparency and social responsibility on online platforms: contesting cold shutdown at the Fukushima nuclear plant - MAJIA NADESAN
• 5.3 Plotting CSR narratives: CSR stories by global fashion brands after the collapse of Rana Plaza in Bangladesh - ANGELA MAK AND SUWICHIT CHAIDAROON
• Part 6 Digital methodologies and corporate social responsibility
• 6.1 A new content analysis methodology appropriate for CSR communication - EDWARD T. VIEIRA, JR. AND SUSAN GRANTHAM
• 6.2 #CSR on Twitter: a hashtag oversimplifying a complex practice - ANA ADI