With insightful commentaries on the landmark writings of old and new, 50 Business Classics presents the great entrepreneur stories, the best management thinking and the proven ideas on strategy, innovation and marketing - in one volume.

Table of Contents

• Praise for 50 Business Classics
• Introduction
• 1880 The Art of Money Getting
• P. T. Barnum
• 1998 Losing My Virginity
• Richard Branson
• 1899 The Gospel of Wealth
• Andrew Carnegie
• 1977 The Visible Hand
• Alfred Chandler
• 1998 Titan: The Life of John D. Rockefeller Sr.
• Ron Chernow
• 1997 The Innovator's Dilemma
• Clayton Christensen
• 2016 Alibaba: The House That Jack Ma Built
• Duncan Clark
• 2011 Great by Choice
• Jim Collins
• 1982 Out of the Crisis
• W. Edwards Deming
• 1967 The Effective Executive
• Peter Drucker
• 2011 Getting To Yes
• Roger Fisher, William Ury & Bruce Patton
• 2015 Rise of the Robots
• Martin Ford
• 2001 The E-Myth Revisited
• Michael E. Gerber
• 1957 Be My Guest
• Conrad Hilton
• 2014 The Hard Thing About Hard Things
• Ben Horowitz
• 2011 Steve Jobs
• Walter Isaacson
• 2010 The Personal MBA
• Josh Kaufman
• 2004 The Art of the Start
• Guy Kawasaki
• 2010 Obliquity
• John Kay
• 2015 Penguin and the Lane Brothers
• Stuart Kells
• 2005 Blue Ocean Strategy
• W. Chan Kim & Renée Mauborgne
• 2016 Shoe Dog
• Phil Knight
• 2016 Simplify
• Richard Koch & Greg Lockwood
• 2012 Management in Ten Words
• Terry Leahy
• 2002 The Five Dysfunctions of a Team
• Patrick Lencioni
• 2006 The Box
• Marc Levinson
• 1960 Marketing Myopia
• Theodore Levitt
• 2015 Team of Teams
• Stanley McChrystal
• 1960 The Human Side of Enterprise
• Douglas McGregor
• 1991 Crossing the Chasm
• Geoffrey A. Moore
• 2008 Strengths Based Leadership
• Tom Rath & Barry Conchie
• 1981 Positioning
• Al Ries & Jack Trout
• 2011 The Lean Startup
• Eric Ries
• 2013 Lean In
• Sheryl Sandberg
• 2015 How Google Works
• Eric Schmidt & Jonathan Rosenberg
• 2008 The Snowball: Warren Buffett and the Business of Life
• Alice Schroeder
• 1997 Pour Your Heart Into It
• Howard Schultz
• 1990 The Fifth Discipline
• Peter Senge
• 2009 Start With Why
• Simon Sinek
• 2016 Mythbreaker: Kiran Mazumdar-Shaw and the Story of Indian Biotech
• Seema Singh
• 1963 My Years with General Motors
• Alfred P. Sloan
• 2013 The Everything Store: Jeff Bezos and the Age of Amazon
• Brad Stone
• 2015 Black Box Thinking
• Matthew Syed
• 1911 The Principles of Scientific Management
• Frederick Winslow Taylor
• 2014 Zero To One
• Peter Thiel
• 1970 Up the Organization
• Robert Townsend
• 1987 The Art of the Deal
• Donald Trump
• 2015 Elon Musk
• Ashlee Vance
• 2001 Jack: Straight From the Gut
• Jack Welch
• 1990 The Machine that Changed the World
• James P. Womack, Daniel T. Jones & Daniel Roos
• 50 More Business Classics
• Credits
• Acknowledgments
• About the Author