Digital Marketing Strategies for Fashion and Luxury Brands is an essential reference source for the latest scholarly research on the need for a variety of technologies and new techniques in which companies and brand managers can promote higher-end products.

Table of Contents

• Editorial Advisory Board
• Foreword
• Foreword
• Preface
• Designing Indulgent Interaction: Luxury Fashion, M-Commerce, and Übermensch
• Gender Fluidity in the Age of Technologically Mediated Environments: Implications for Fashion Industry
• Fast-Fashion Meets Social Networking Users: Implications for International Marketing Strategy
• Organisational and Marketing Challenges in Designing and Implementing an Omnichannel Strategy for Luxury Fashion Brands
• Online Service Failure and Recovery Strategies in Luxury Brands: A View From Justice Theory
• Digital Marketing Strategies for Luxury Cosmetics Brands: Latin America's Case – Colombia
• Omni-Channel Retailing and Perceived Service Quality
• “Exclusivity Dared”: Impact of Digital Marketing on Luxury Fashion Brands
• Mirror, Mirror @ the E-Mall: On-Line Buying Intent for Luxury Clothes and Fashion Innovativeness of Gay Males
• The Lux Made in Case Study: Building Value on Luxury Digital Districts
• User-Generated Content and Consumer Purchase Intentions in the Cosmetic Industry: Social Impact Perspective
• How to Drive Brand Communication in Virtual Settings: An Analytical Approach Based on Digital Data (Consumer Brand Alignment and Social Engagement)
• Developing Compelling Online Recovery Strategies: Implications for the Fashion Clothing Industry
• Luxury Product Decision-Making Strategy: Leveraging Social Media to Create the Emotional Component of the Strategy
• Drivers, Constraints, and Consequences of Consumer-Brand Engagement in the Luxury Fashion Sector
• Social Identity Matters: Social Media and Brand Perceptions in the Fashion Apparel and Accessories Industries
• Compilation of References
• About the Contributors