Digital Marketing Strategies for Fashion and Luxury Brands
Digital Marketing Strategies for Fashion and Luxury Brands
Editor: Ozuem, Wilson
Publication Year: 2017
Publisher: IGI Global
Single-User Purchase Price:
$210.00

Unlimited-User Purchase Price:
$315.00
ISBN: 978-1-52-252697-1
Category: Business, Finance & Economics - Marketing
Image Count:
19
Book Status: Available
Table of Contents
Digital Marketing Strategies for Fashion and Luxury Brands is an essential reference source for the latest scholarly research on the need for a variety of technologies and new techniques in which companies and brand managers can promote higher-end products.
Table of Contents
- Editorial Advisory Board
- Foreword
- Foreword
- Preface
- Designing Indulgent Interaction: Luxury Fashion, M-Commerce, and Übermensch
- Gender Fluidity in the Age of Technologically Mediated Environments: Implications for Fashion Industry
- Fast-Fashion Meets Social Networking Users: Implications for International Marketing Strategy
- Organisational and Marketing Challenges in Designing and Implementing an Omnichannel Strategy for Luxury Fashion Brands
- Online Service Failure and Recovery Strategies in Luxury Brands: A View From Justice Theory
- Digital Marketing Strategies for Luxury Cosmetics Brands: Latin America's Case – Colombia
- Omni-Channel Retailing and Perceived Service Quality
- “Exclusivity Dared”: Impact of Digital Marketing on Luxury Fashion Brands
- Mirror, Mirror @ the E-Mall: On-Line Buying Intent for Luxury Clothes and Fashion Innovativeness of Gay Males
- The Lux Made in Case Study: Building Value on Luxury Digital Districts
- User-Generated Content and Consumer Purchase Intentions in the Cosmetic Industry: Social Impact Perspective
- How to Drive Brand Communication in Virtual Settings: An Analytical Approach Based on Digital Data (Consumer Brand Alignment and Social Engagement)
- Developing Compelling Online Recovery Strategies: Implications for the Fashion Clothing Industry
- Luxury Product Decision-Making Strategy: Leveraging Social Media to Create the Emotional Component of the Strategy
- Drivers, Constraints, and Consequences of Consumer-Brand Engagement in the Luxury Fashion Sector
- Social Identity Matters: Social Media and Brand Perceptions in the Fashion Apparel and Accessories Industries
- Compilation of References
- About the Contributors