This book includes the marketing and globalization of the brewing industry, beer excise duties and market concentration, and reflections upon developments in brewing and beer consumption across the world in order to explore the wide-reaching influence of this industry.

Table of Contents

• List of Figures
• List of Tables
• Acknowledgements
• Notes on Contributors
• Introduction and Overview - Ignazio Cabras, David Higgins, and David Preece
• Part I Globalization, Marketing and Trade in the Brewing Industry
• 1 Interesting Times: Changes for Brewing - Charles W. Bamforth and Ignazio Cabras
• 2 Marketing and Globalization of the Brewing Industry - Erik Strøjer Madsen and Yanqing Wu
• 3 Path Dependency, Behavioral Lock-in and the International Market for Beer - Martin Stack, Myles Gartland, and Tim Keane
• 4 Intra-industry Trade in the Beer Industry within the Enlarged European Union - Imre Fertő and Szilárd Podruzsik
• 5 “When Helping the Small Hurts the Middle”: Beer Excise Duties and Market Concentration - Simon Loretz and Harald Oberhofer
• Part II Developments in Regional Brewing and Beer Markets
• 6 The Lack of Market Integration in the Chinese Beer and Wine Markets: Evidence from Stationarity Test - Chi Keung Marco Lau, Zhibin Lin, David Boansi, and Jie (Kitt) Ma
• 7 The History and Development of Brewing and the Beer Industry in Africa - Richard B. Nyuur and Pauline Sobiesuo
• 8 South of the Border: The Beer and Brewing Industry in South America - Luis Alfonso Rivera Mena, Katia Beatriz Villafán Vidales, and José Odón García García
• 9 The Locational Determinants of Micro-breweries and Brewpubs in the United States - Michael S. Moore, Neil Reid, and Ralph B. McLaughlin
• 10 Beer, the Preferred Alcoholic Drink of All? Changes in the Global and National Beer Consumption Since 1960 and Convergence and Trends Since the 1990s - Elena Piron and Eline Poelmans
• Part III Pubs, People and Places
• 11 Tied Houses: Why They Are So Common and Why Breweries Charge Them High Prices for Their Beer - Koen Deconinck and Johan Swinnen
• 12 Turbulence in UK Public House Retailing: Ramifications and Responses - David Preece
• 13 The Village Pub in the Twenty-First Century: Embeddedness and the “Local” - Claire Markham and Gary Bosworth
• 14 “Pillars of the Community”: Pubs and Publicans in Rural Ireland - Ignazio Cabras
• 15 Beer and the Boro – A Perfect Match! - Alex Gillett, Kevin Tennent, and Fred Hutchinson