This handbook provides a comprehensive and unparalleled reference point for studying continuous business transformation. Asserting that change will be the new normal and highlighting the fact that business transformation can never be complete, this important resource is a tool for coping with ongoing change in order to become and stay resilient, the predominant concern of executives across industries.

Table of Contents

• Preface
• About the Wipro Center for Business Resilience
• Acknowledgments
• Reviews
• List of Figures
• List of Tables
• Notes on the Authors
• Part 1 Introduction
• 1 Continuous Business Transformation: What Is It All About?- Wolfgang Messner
• 2 Industry Life Cycles as an Underlying Source of Continuous Change- Peter Kreutter
• Part 2 Transformational Shifts
• 3 Lost in Transformation: Strategy Formulation in a Digitized World- Nicole Gottschalck and Christina Günther
• 4 An Exponential World: Nature, Patterns, and How to Leverage Them- Hans-Martin Hellebrand
• 5 The Effect of Digitalization on the Labor Market- Christian Bührer and Christian Hagist
• 6 Outcome-Driven Transformation- Adam Bujak and Marcus Esser
• 7 Transformation of Banking Institutions: Comparing Germany and India- Michael G. Schmitt and Taruna Gautam
• Part 3 Achieving Customer Centricity
• 8 The Changing Face of Customer Centricity- Rajesh Gaurav and G Shainesh
• 9 Rethinking Client Centricity to Reinvent Business Models- Shailesh Chopra and Premkumar Rajendran
• 10 Transforming Product Line Selection Strategy- Subrat Sarangi
• 11 Industry 4.0: How to Manage Transformation as the New Normal- Thomas Ochs and Ute Riemann
• 12 Digital Transformation in Manufacturing- Klaus Holzhauser and Philipp Schalla
• 13 Country-of-origin Effects in a Global Market: The Case of China- Dirk Holtbrügge and Annalena Zeier
• Part 4 Dealing with New Technology
• 14 Customer Integration into Continuous Development of IT-based Services- Klaus Brockhoff
• 15 Toward a Safer Tomorrow: Cybersecurity and Critical Infrastructure- Solomon Karchefsky and H. Raghav Rao
• 16 Digital Change: How MOOCs Transform the Educational Landscape- Anna Kruse and Hans Pongratz
• 17 E-Leadership for SMEs in the Digital Age- Weizi Li, Kecheng Liu, Yinshan Tang and Maksim Belitski
• Interview Protocol
• List of Companies Included in This Study
• 18 Digital Transformation of a Swiss Ski Destination- Nils T. Kohle
• 19 Internet of Things: Legal Implications for Every Business- Ulrich Bäumer, Sabine von Oelffen and Miriam Keil
• Part 5 Leading the Change
• 20 Establishing Continuous Change- Erik Strauss, Jürgen Weber and Susanne Zubler
• 21 Organizational Culture: An Additional Perspective to the Balanced Scorecard- Enrico Rühle and Valerie-Laura Wagner
• 22 Integrating Holistic Marketing into the Stakeholder Management Approach- Mihaela Herciu and Claudia Ogrean
• 23 Corporate Value Creation from Restructuring Through Divestitures- Wiboon Kittilaksanawong
• 24 Adapting to Working Environment Change: Effects of Mobility and Flexibility- Melissa Promes
• 25 The Changing Role of Leaders for the Digital Age- Peter Boggis, Frank Dannenhauer and David Trafford