The SAGE Handbook of Consumer Culture is a one-stop resource for scholars and students of consumption, where the key dimensions of consumer culture are critically discussed and articulated.

Table of Contents

• List of Figures and Tables
• Notes on the Editors and Contributors
• Introduction - Olga Kravets, Pauline Maclaran, Steven Miles and Alladi Venkatesh
• PART I SOCIOLOGY OF CONSUMPTION
• 2 The Emergence of Contemporary Consumer Culture - Steven Miles
• 3 The Systems of Provision Approach to Understanding Consumption - Ben Fine, Kate Bayliss and Mary Robertson
• 4 The Making of the Consumer: Historical and Sociological Perspectives - Marie-Emmanuelle Chessel and Sophie Dubuisson-Quellier
• 5 Consumption, Class and Taste - Jessica Paddock
• PART II GEOGRAPHIES OF CONSUMER CULTURE
• 6 Debunking the Myths of Global Consumer Culture Literature - Güliz Ger, Eminegül Karababa, Alev Kuruo˘glu, Meltem Türe, Tuba Üstüner and Baskin Yenicio˘glu
• 7 Consumer Culture in Socialist Russia - Olga Gurova
• 8 New Urbanism, Post-nationalism and Consumerist Modernity in India - Sanjay Srivastava
• 9 Consumption and Consumer Rights in Contemporary China - Erika Kuever
• 10 Spaces of (Consumer) Resistance - Vera Hoelscher and Andreas Chatzidakis
• PART III CONSUMER CULTURE STUDIES IN MARKETING
• 11 Consumer Culture Theory: A Front-row Seat at the Sidelines - Linda L. Price
• 12 Consumer Identity Projects - Gretchen Larsen and Maurice Patterson
• 13 Re-presenting, Reinvigorating and Reconciling: Gift-giving Research within and beyond the CCT Paradigm - Cele C. Otnes
• 14 Prosumption Tribes: How Consumers Collectively Rework Brands, Products, Services and Markets - Bernard Cova and Daniele Dalli
• 15 Contesting Understandings of Contestation: Rethinking Perspectives on Activism - Jay Handelman and Eileen Fischer
• PART IV CONSUMER CULTURE IN MEDIA AND CULTURAL STUDIES
• 16 Consumer Culture and the Media - Mehita Iqani
• 17 Body Projects: Fashion, Aesthetic Modifications and Stylized Selves - Rossella Ghigi and Roberta Sassatelli
• 18 Who Takes the First Bite? A Critical Overview of Gender Representations in Food Advertising - Daniela Pirani, Benedetta Cappellini and Vicki Harman
• 19 Biopolitical Marketing and Technologies of Enclosure - Detlev Zwick and Janice Denegri-Knott
• PART V MATERIAL CULTURES OF CONSUMPTION
• 20 The Materiality of Consumer Culture - Paul R. Mullins
• 21 Subject/Object Relations and Consumer Culture - Shona Bettany
• 22 Another Consumer Culture Theory. An ANT Look at Consumption, or How ‘Market-things’ Help ‘Cultivate’ Consumers - Franck Cochoy and Alexandre Mallard
• 23 Objects: From Signs to Design - Benoît Heilbrunn
• 24 The War on Cash - Brett Scott
• PART VI THE POLITICS OF CONSUMER CULTURE
• 25 Consumer-Citizens: Markets, Marketing and the Making of ‘Choice’ - Stefan Schwarzkopf
• 26 Are you Neoliberal Fit? The Politics of Consumption under Neoliberalism - Anisha Datta and Indranil Chakraborty
• 27 Sustainable Consumption, Consumer Culture and the Politics of a Megatrend - William Kilbourne, Pierre McDonagh and Andrea Prothero
• 28 Buying into the Nation: The Politics of Consumption and Nationalism - Eleftheria J. Lekakis
• 29 The Politics of Consumption - Alan Bradshaw